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Marketing Week offers the latest marketing news, opinion and trends on the challenges facing the industry.
- 304articles · 365d
- 3+ day agolatest article
- Sep 15, 2025earliest in window
- 92%with images
- 322avg words
- business 213
- marketing 193
- artificial intelligence 124
- technology 110
- ai 87
- digital marketing 79
- advertising 59
- brand marketing 59
- brand strategy 51
- branding 50
- brands 48
- business news 44
- agencies 43
- innovation 39
- influencer marketing 35
- opinion 30
- social media 30
- creative 29
- leadership 29
- automotive 26
- FIB 293
- economy business and finance 233
- BI 209
- NW 54
- arts culture entertainment and media 35
- labour 14
- FD 9
- human interest 8
- marketing
- social media
- hedge fund investors
- marketing strategies
- council post
- steep discount published
- greatest investment opportunity
- science fiction anymore
- savvy investors stand
- forget linear growth – ai
- hockey stick trajectory
- hyper personalized marketing
- ground floor opportunity
- tech giants back
- sitting pretty today
- similar inflection point
- complacency breeds stagnation
- technology
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News
Retail media, unskippable ads, festive planning: 5 interesting stats to start your week
2+ week, 5+ day ago (936+ words) need to tackle the week ahead. The global retail media market continues to grow with ad investment projected...reach $223bn (£163.57bn) by 2027, according to WARC Media. However, growth is slowing in the market and is...industry leader Amazon is excluded, the global…...
Influencers build ‘trust’ and ‘credibility’ for B2B brands, data finds
5+ mon, 3+ week ago (449+ words) New data from LinkedIn finds UK marketers see the benefit of using creators, yet feel pressure to produce high engagement. As B2B creators continue to boom, brands are committing to using them, yet feel a rising pressure to prove impact, according…...
Why It Works: What can marketers learn from The Gruffalo?
7+ mon, 1+ week ago (1309+ words) Clever use of repetition and rhyme are just two of the lessons that the children’s favourite has to teach marketers. A mouse took a stroll through the deep, dark wood. A fox saw the mouse, and the mouse looked good....
How influencer strategy is evolving as B2B buying enters AI era
3+ week, 4+ day ago (236+ words) With LLMs playing an increasing role in B2B decision-making, brands must evolve their creator strategies in order to resonate. B2B decision-making is being fundamentally recast, with factors like AI-driven search, digital communities and the weight of peer advocacy necessitating brands to rapidly…...
The Week in Tech: TikTok goes ad-free and Chromebook is put out to pasture
3+ mon, 4+ week ago (177+ words) long-form storytelling in a short-form dominated media landscape. Search anything and hit ‘Enter’...
Is your marketing strategy little more than a shopping list?
5+ mon, 2+ week ago (153+ words) Marketers need to stop thinking about their strategy as a series of goals to hit and instead what obstacles need to be overcome. Brands now make up 90% of Premier Foods’ revenue, up from around 83% a few years ago, with the…...
‘Building the ship as it sails’: How SMEs are structuring marketing teams for growth
7+ mon, 1+ week ago (1770+ words) by rising customer acquisition costs, fragmented media channels and ongoing budget pressure. According...direct-to-consumer brand, Ocean Bottle describes itself as a “social impact brand first, reusable water bottle brand...
DFS credits marketing and brand partnerships for increased sales
5+ mon, 3+ week ago (945+ words) customers who are online, whether it’s using AI or social or search looking for a bed mattress, we need to...
Marginal ROI will become increasingly important to marketers
5+ mon, 1+ week ago (250+ words) 2026 to win customers whilst mitigating increased media costs. Analysis of nearly 2,000 campaigns by the...has the greatest long-term multiplier across all media channels, exceeding linear TV. It feels like every...
Stop saying ‘brand marketing’, it’s one half of a false dichotomy
7+ mon, 3+ week ago (1205+ words) Performance marketing has an evil twin: brand marketing – another term that promises clarity, but mostly delivers the opposite. Just before Christmas, I wrote a column arguing that performance marketing should be retired. It’s a misleading label for direct response marketing…...