3+ day, 12+ hour ago   (599+ words) Most in our industry should care about having independent, trusted third-party measurement anchoring the buying and selling of all advertising in the U.S. First, the amount of money at stake is enormous; U.S. ad spend will approach half a trillion dollars this…...

3+ day, 12+ hour ago   (287+ words) While Mother’s Day typically marks one of the biggest days for the floral industry, 1-800-Flowers hopes to deliver bouquets with a 2023 twist: One-of-a-kind poetry powered by ChatGPT. Using the service available on the company's mobile and desktop site, consumers can…...

3+ day, 12+ hour ago   (201+ words) Join for Free(you'll return to this article) Atlanta-based performance marketing agency Response Media has launched a new healthcare practice called Re:Health. The unit is focused on pharma and healthcare clients and combines marketing, data analysis, behavioral research and…...

3+ day, 17+ hour ago   (855+ words) In July I wrote about the industry's love affair with visibility-based metrics. You can connect the data, but you still have to earn the authority. A few weeks later, the market ran the experiment. In the undying quest to make…...

4+ day, 6+ hour ago   (241+ words) The E.W. Scripps Company is changing its Local Media leadership structure, a move that will result in 27 local market and sales positions being eliminated, TV Technology reports. Local Media will now be organized in 11 regions. Each will be led by a…...

5+ day, 16+ hour ago   (403+ words) The NFL is suddenly putting the brakes on any sponsorships and alliances with prediction-market companies like Kalshi and Polymarket, according to a Bloomberg report. In other words, they are not getting the seal of approval -- that is, using the NFL…...

1+ week, 1+ day ago   (524+ words) At an ANA board of directors meeting a while back, there was a discussion of current ANA initiatives focused on media. At the end of the discussion, the ANA asked the board, “Are there other media issues that we should…...

1+ week, 2+ day ago   (94+ words) Gen Z has the bleakest assessment of current economic conditions, while older consumers are less apocalyptic. Become a free MediaPost member now to read this article Log in if you are already a member Media Plans Must Adapt To America's…...

1+ week, 6+ day ago   (839+ words) As AI agents begin to request content directly, publishers and platforms will need systems that expose enough metadata for discovery while still protecting paid content. It’s a challenge that engineers at JWX are trying to work through, John Nardone, CEO…...