3+ week, 1+ day ago   (415+ words) Microsoft Advertising on Friday released an agentic commerce blueprint to guide businesses, retailers, and developers when AI agents make purchases on behalf of humans. Part of the plan means helping companies prepare readable data to drive product recommendations and optimization....

3+ week, 2+ day ago   (283+ words) Enterprise Rent-A-Car is launching a digital travel magazine, which is the brand’s “largest content marketing to date,” according to Lee Broughton, vice president, Enterprise North American Brand Marketing. The launch comes on the heels of the brand’s recent new digital…...

3+ week, 3+ day ago   (100+ words) 08/19/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Local Media Buys Are Being Done By Agentic Purchasing Agents - TV News Check, Tuesday, August 18, 2026 10:18 PM - What Google's Purchase Of Spirit…...

4+ week, 2+ day ago   (400+ words) Rakuten Group released earnings for the second calendar quarter, reporting the first net income in six years. It attributed the growth to advertising and artificial intelligence. The advertising business achieved high growth with revenue reaching 65.6 billion yen, up 15.6% year-over-year (YoY),…...

4+ week, 2+ day ago   (119+ words) 02/16/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member PMG Traverses North America: Opens Mexico City, Toronto Offices Rapidly-expanding, Dallas-based independent PMG this morning announced its footprint now traverses North…...

4+ week, 2+ day ago   (462+ words) Real-estate database Zillow will take its high-intent home-shopper data off-site through a new partnership, marking the first time its predictive data has extended beyond its own platforms. The shift to partner with Pinterest advertisers moves Zillow’s ad business, Zillow Elevate,…...

1+ mon, 1+ week ago   (359+ words) Podean, a large independent global agency focused on helping brands expand internationally across marketplaces, has acquired Amerge, a full-service global Amazon Ads Advanced Partner. The move signals a major consolidation in the independent agency sector, creating a high-performance alternative to…...

1+ mon, 1+ week ago   (304+ words) Marketers supporting the B2B go-to-market (GTM) movement must account for the machine being part of the purchase process now that companies have begun to use agentic artificial intelligence (AI). The machine gathers information, synthesizes it for answers and questions that humans…...

2+ mon, 5+ day ago   (207+ words) Email senders and other people in marketing face at least one dilemma: How do they scale content without losing their brand voice? Attentive, an omnichannel marketing platform, is offering a solution. Its new product, Brand Voice 2.0 provides marketers with greater…...

3+ mon, 1+ week ago   (358+ words) Amazon Business is launching what it calls its first mid-funnel marketing campaign aimed at a target audience that the agency community has become very familiar with over the past decade or more: procurement professionals. The client worked with Stagwell’s Code…...