1+ mon, 1+ day ago   (443+ words) holding company is preparing to launch “Stagwell Curate,” an AI marketplace that centralizes curated media...Adams believes the biggest advantage for advertisers from Stagwell Curate — part of the Stagwell Media...Platform — is better access to quality inventory and greater control…...

3+ week, 5+ day ago   (127+ words) Live client media buying using an agent-to-agent framework is now being offered, shortening the local...media supply chain by letting agents transact more directly with publishers, TV News Check writes....In June,at least eight major ad-tech platforms shipped agentic…...

8+ mon, 1+ week ago   (316+ words) WPP Media, Butler/Till, MiQ and others today announced they are working with supply-side platform PubMatic...industry is witnessing the biggest transformation in programmatic since real-time bidding, and agentic media...buying is at the core....

9+ mon, 3+ week ago   (288+ words) And this is where digital media shines....People buy from brands who get it....

3+ mon, 1+ week ago   (139+ words) using a new metric called incremental return ad spend (iROAS) to measure longer-term value of retail media...traditional metric like ROAS, it’s tough to parse whether we’re just incentivizing existing customers to buy...Log in if you are already a…...

10+ mon, 1+ day ago   (651+ words) Gemini and Claude to assist in their holiday shopping, and 68% of them plan to go from browsing to buying...directly within the platform -- compared with 42% of shoppers who plan to do the same on social media...Seventy-four percent said they…...

3+ mon, 1+ week ago   (565+ words) Now that retail media networks actively shape shopper intent, people aren’t wandering the aisles looking...Here are three ways brands can win in the retail media marketplace: Create demand even before the algorithm...Retail media excels most at capturing intent,…...

2+ mon, 6+ day ago   (332+ words) Independent OOH agency Talon has acquired PJX Media, a move that Talon said makes it the largest independent...software platform called ADstruc in 2010 that was designed to automate the out-of-home planning and buying...

1+ mon, 3+ day ago   (317+ words) But Dan Salmon, media analyst for NewStreet Research, says not to look at obvious areas of that competition...But bundling this with all other digital media pieces of a campaign puzzle may work as a lure for those...Salmon says…...