4+ mon, 1+ day ago   (196+ words) RAPP UK named Jason Cascarina as executive creative director. He reports to Troy Hitch, Global Chief Creative Officer. Cascarina will focus on evolving the agency's AI capabilities and creative output. Previously, he was deputy ECD at RAPP and earlier at…...

4+ mon, 3+ week ago   (316+ words) Microsoft Advertising on Tuesday introduced general availability in the U.S. for Universal Commerce Protocol (UCP) feeds in Microsoft Merchant Center to help businesses improve visibility for products and streamline how they are surfaced in Microsoft Copilot based on structured data that…...

1+ mon, 3+ week ago   (171+ words) Most brands have a website problem: They spend money on pulling in traffic, but 90% of visitors remain anonymous, and 96% leave without subscribing to emails or buying a single thing, according to research from Listrak. "Websites represent the biggest opportunity for…...

3+ week, 2+ day ago   (149+ words) Creative agency Matte Projects named Emily Yarbrough as head of client services. She will oversee client relationships for a variety of lifestyle brands. Neda Whitney, agency president, said Yarbrough brings "a rare mix of corporate rigor and startup agility. Her…...

4+ mon, 4+ day ago   (226+ words) The goal is making it easier for guests to move from inspiration to purchase in ways that feel natural and personalized. "We're reimagining social commerce by meeting brand enthusiasts and consumers where they are — from supporting emerging creators through Club…...

3+ mon, 1+ week ago   (465+ words) “The industry has done a great job understanding audiences,” Bryan Quinn, president and co-founder at Shopsense AI. “If you have a dog, you may shop for pet food and then look around the internet for travel content. Even when looking…...

2+ mon, 5+ day ago   (207+ words) Email senders and other people in marketing face at least one dilemma: How do they scale content without losing their brand voice? Attentive, an omnichannel marketing platform, is offering a solution. Its new product, Brand Voice 2.0 provides marketers with greater…...

8+ mon, 2+ week ago   (147+ words) Most email marketers probably expected a quiet day on Friday. Some would spend the day parsing their holiday results, which reportedly are quite strong, while others would take the day off. Certainly, the vendor community would be quiet. Not quite....

3+ week, 1+ day ago   (388+ words) The companies integrated attention measurement into its supply-side platform (SSP) through a partnership with xpln.ai, which helps advertisers measure ads using attention-based metrics and AI. It addresses what marketers call the "viewability" gap, where an ad can be technically…...

7+ mon, 2+ week ago   (428+ words) Amazon — still determined to conquer grocery retail — is making a major pivot, shuttering all of its Amazon Go and Amazon Fresh stores. Instead, the company says it will “double down” on online grocery delivery and the expansion of Whole Foods…...