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Modern Retail, launched in 2019 by Digiday Media, is a media brand covering the ins and outs of the reinvention of the retail industry.
- 869articles · 365d
- 16+ hour agolatest article
- Sep 15, 2025earliest in window
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- 363avg words
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- Economy, Business & Finance 732
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- News 223
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News
Where Boll & Branch draws the line on AI-generated advertising
16+ hour, 53+ min ago (220+ words) These days, it is borderline expected that brands will use artificial intelligence in at least some capacity as part of their marketing. But, they also have to tread carefully; otherwise, consumers might slam them with “AI slop” allegations. As such,…...
Walgreens says it's focused on 'higher-performing' ad placements as it tries again with digital screens
2+ day, 4+ hour ago (461+ words) Walgreens wants to make digital in-store ad placements a bigger part of its retail media business. Looma has a network of more than 7,000 screens across 10 banners, reaching 13 million unique shoppers per month at retailers including Kroger, H-E-B, Harris Teeter and…...
Why seasonal success depends on early media allocation
2+ day, 12+ hour ago (752+ words) Justin Jefferson, vp of strategy and insights, Keen Decision Systems Every year, marketers know when to expect the same tentpole events. Back-to-school buying occurs around August and September, while holiday shopping primarily happens in November and December. Despite being one…...
Big-Box Briefing: Dick's leans on youth sports in pitch to advertisers
2+ day, 18+ hour ago (721+ words) Outside of the traditional Dick’s big-box stores, the company’s GameChanger app serves more than 9 million users each year for streaming, statistics tracking and scheduling, and its Dick’s House of Sports locations are billed as a third space with climbing walls…...
Instacart launches custom AI assistants for retailers, and its own
3+ day, 19+ hour ago (587+ words) “We’re not sharing the same level of data with OpenAI as we would with the shopping assistant embedded on our platform,” Hamburger said. “Obviously, we want to make sure that data remains a competitive advantage for us and for our…...
How 11 retail media networks are trying to differentiate themselves to advertisers
5+ day, 4+ hour ago (1351+ words) Advertising events company Ascendant Network on Wednesday held Showcase, a retail and commerce media upfront for commerce media networks, ad agencies and brand marketers. It featured 15 presentations from the advertising businesses of retailers, financial companies and e-commerce platforms, from The…...
Ace Hardware adds influencer, DoorDash and weather features as it builds out a retail media strategy
1+ week, 4+ day ago (643+ words) Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week. RedVest Media launched last October and is now working to…...
Brands Briefing: Fjällräven is going beyond Kånken backpacks as it builds stores in North America
1+ week, 4+ day ago (299+ words) This is the latest installment of the Brands Briefing, a weekly Modern Retail+ column about the growth strategies of modern brands. More from the series → Fjällräven is bringing its curled-up fox logo to more stores across North America. “We’re going…...
Location data fuels mall giant Simon's new pitch to advertisers
1+ week, 5+ day ago (521+ words) Simon said last week it had launched Simon Media Network, a retail media network helping brands reach consumers across its more than 200 shopping centers. The company — which generated $6.4 billion in consolidated revenue, according to its annual report to shareholders — said…...
Dick's Sporting Goods says it's 'still early in the Foot Locker turnaround' as it cites footwear challenges
2+ week, 4+ day ago (318+ words) Dick’s Sporting Goods says it remains bullish on its Foot Locker business, even as it lowered its yearly guidance for the segment, citing “challenging conditions” in the athletic footwear market. “But let me be clear: We believe the Dick’s business…...