1+ week, 4+ day ago   (299+ words) This is the latest installment of the Brands Briefing, a weekly Modern Retail+ column about the growth strategies of modern brands. More from the series → Fjällräven is bringing its curled-up fox logo to more stores across North America. “We’re going…...

2+ week, 5+ day ago   (599+ words) In the case of Más+, it was billed as a better-for-you alternative to Logan Paul’s Prime and tailored to athletes’ needs. The brand launched in partnership with Mark Anthony Group, the parent company of White Claw, which helped it build…...

4+ week, 2+ day ago   (863+ words) Marketers often tout influencer and brand collaborations as one of the most effective ways to unlock a new audience and generate viral moments with a relatively low lift. At eTail Boston this week, several brand executives spoke about the power…...

1+ mon, 1+ week ago   (990+ words) The landscape of restaurant and food marketing is increasingly being reshaped by high-profile merch collaborations. Food brands are increasingly looking for ways to introduce themselves among new audiences, and partnering with another well-known brand is a relatively straightforward way to…...

4+ mon, 4+ day ago   (327+ words) Havenly Brands has built a name for itself by acquiring companies in the furniture and home-goods space. Now, it is rolling out a brand of its own: a performance rug brand called Weft. Weft, which is available online, offers a…...

4+ mon, 3+ week ago   (607+ words) Raw Sugar Living brought “multiple versions” of the new packaging to its retail partners, like Target and Walmart, Marquis said. A big goal with the redesign is making sure “we didn’t confuse the shopper,” Marquis said. “People are using the…...

5+ mon, 1+ week ago   (1098+ words) Register to connect with brand leaders at Babylist, Crocs and more As oral-care brand Boka grows into big box and mass retail, it is betting that consumers will “trade up” in a category traditionally dominated by legacy brands like Colgate…...