3+ day, 19+ hour ago   (587+ words) “We’re not sharing the same level of data with OpenAI as we would with the shopping assistant embedded on our platform,” Hamburger said. “Obviously, we want to make sure that data remains a competitive advantage for us and for our…...

2+ week, 4+ day ago   (328+ words) “We have a deep knowledge of our consumer base from the quiz and other signals that [shoppers] give us … when they’re putting together their monthly box or bag,” Smith said. “We have honed this ability over the years to be…...

3+ week, 2+ day ago   (521+ words) Walmart plans to expand its first-party customer data platform, Scintilla, to Sam’s Club in the U.S. next year, the company said. This has been one of the top requests from the company’s suppliers, Walmart CFO John David Rainey said in…...

3+ week, 4+ day ago   (528+ words) However, the risk shrinks significantly when AI is layered on top of a platform that has controls, security and auditability built into its foundation. When that happens, AI configures settings within a governed structure rather than generating the automation from…...

1+ mon, 2+ week ago   (1639+ words) This Unpacked guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers....

1+ mon, 4+ week ago   (1674+ words) For this new State of the Industry report, Glossy and Swap surveyed 80 brand, retailer and agency respondents to learn how they are adopting agentic tools. Ninety percent of respondents are already using AI to improve their consumers’ shopping experience, the…...

2+ mon, 3+ day ago   (184+ words) Like many agencies, Envision Horizons has been trying to get a better sense of how referral traffic from generative AI chatbots like ChatGPT, Claude and Gemini is starting to influence purchases. Last week, the full-service Amazon agency released an AI…...

2+ mon, 2+ week ago   (649+ words) A search for “best deal on Apple 11-inch iPad” surfaced a sponsored Prime Day ad directing shoppers to Amazon’s sale, according to independent e-commerce analyst Juozas Kaziukėnas. When clicked upon, the ad sends shoppers to Amazon’s e-commerce site. Kaziukėnas shared…...

2+ mon, 3+ week ago   (1006+ words) Retailers and brands are working to make their pages more readable by the bots that scrape websites for information to be presented back to consumers on ChatGPT or other AI agents. AI bot traffic to retail sites grew more than…...