1+ week, 4+ day ago   (643+ words) Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week. RedVest Media launched last October and is now working to…...

1+ mon, 1+ week ago   (600+ words) A couple of years ago, home goods company Gorilla Commerce set an ambitious goal for itself. It wanted to prove that its brand could live beyond Amazon. “We know we’re good on the marketplace side, but we knew we wanted…...

1+ mon, 2+ week ago   (1639+ words) This Unpacked guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers....

1+ mon, 4+ week ago   (1674+ words) For this new State of the Industry report, Glossy and Swap surveyed 80 brand, retailer and agency respondents to learn how they are adopting agentic tools. Ninety percent of respondents are already using AI to improve their consumers’ shopping experience, the…...

2+ mon, 3+ day ago   (184+ words) Like many agencies, Envision Horizons has been trying to get a better sense of how referral traffic from generative AI chatbots like ChatGPT, Claude and Gemini is starting to influence purchases. Last week, the full-service Amazon agency released an AI…...

2+ mon, 3+ week ago   (908+ words) Retailers are beginning to use AI to automate certain parts of the merchandising process, to determine what to order or even to make deals on their behalf. The pitch to retail companies is that instead of analyzing data themselves or…...

2+ mon, 3+ week ago   (1006+ words) Retailers and brands are working to make their pages more readable by the bots that scrape websites for information to be presented back to consumers on ChatGPT or other AI agents. AI bot traffic to retail sites grew more than…...

3+ mon, 1+ week ago   (711+ words) Ends Friday: Save 35% on an annual Modern Retail+ membership. Google, like ChatGPT, Claude and OpenAI before it, believes that more and more consumers are going to want to use AI to help with their shopping. But many shoppers still prefer…...

3+ mon, 2+ week ago   (1064+ words) Our best offer: Get a year of Modern Retail+ for 35% less. Ends May 29. These days, shoppers are increasingly asking ChatGPT for recommendations like “the best sleep supplement” and “best women’s multivitamin.” So instead of browsing a brand’s homepage, shoppers are…...