4+ day, 17+ hour ago   (778+ words) Swoveralls and DudeRobe spent more than $2 to generate every $1 of TikTok Shop gross merchandise value during a four-month affiliate campaign, before accounting for the cost of goods, according to a field report from the brands’ operators. The report, authored by…...

2+ week, 4+ day ago   (475+ words) At $100,000 a month in TikTok Shop revenue, a brand is typically losing between $15,000 and $30,000. Rajil Wasif, founder of Wurx Media, leads with that math on purpose. The platform’s real commercial case, he argues, does not show up on TikTok at…...

2+ week, 6+ day ago   (372+ words) Two things can be true at the same time. First, TikTok Shop has arrived. Americans have purchased an estimated $11.8 billion of products on the platform in the first half of the year, double what they bought in the first half…...

3+ week, 3+ day ago   (735+ words) Go Places was built around a specific absence in TikTok’s social commerce ecosystem: nearly every agency understood content and virality, and almost none had the operational discipline to run a major brand’s shop at scale. Jack Finger, its co-founder, arrived…...