3+ day, 8+ hour ago   (614+ words) In the June-August 2026 issue of NZ Marketing magazine, we asked agency founders to tell us the story behind why they started their agency, their favourite thing, what they’ve learned and their best advice. I founded Rise & Shine in 2018, off the…...

4+ day, 9+ hour ago   (649+ words) Above: Rufus Chuter is managing partner at independent media agency Together. The media migration story appears to be over, according to new research. What comes next is more interesting, says Together’s Rufus Chuter. For most of the past decade, media…...

4+ day, 9+ hour ago   (344+ words) A recent ChatGPT update might have had major implications on your AI traffic, but it’s largely gone under the radar, says Calibre + Candor’s Marco Zdrenka. If your AI referral traffic suddenly went up recently, you probably put it down to…...

4+ day, 11+ hour ago   (641+ words) ‘We need to change’ isn’t a plan, but genuine differentiation is. Federation’s ROI2 approach multiplies long-term demand while converting short-term behaviour. It all adds up to growth. Federation’s leaders sum up in two words where the next big move for marketers…...

1+ week, 5+ day ago   (529+ words) Insight Creative founder Mike Tisdall unpacks what corporate work has taught the agency about substance, discipline and long-term thinking – and why those values continue to keep it relevant. “Corporate work” is often misunderstood in creative circles. That hasn’t been our…...

3+ week, 4+ day ago   (612+ words) Stepping back from running your business day-to-day can be as tricky as starting it. We hear from agency founders at different stages of handing over the reins. Few New Zealand agencies have been around for 50 years, but Insight Creative celebrates…...