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Ppc Land

  • 320articles · 30d
  • 19+ hour agolatest article
  • Aug 15, 2026earliest in window
  • 58%with images
  • 371avg words
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News


ppc.land > market-media-study

Explaining market media study

1+ day, 1+ hour ago   (537+ words) A market media study surveys consumption and media use in one interview, letting planners define an audience by what it buys and then reach it by media title. The term translates the German Markt-Media-Studie, and the format is most entrenched…...


ppc.land > upfront

Explaining upfront

1+ week, 1+ day ago   (414+ words) Upfront describes the advance-selling market where TV networks and streaming platforms trade rate certainty for advertiser spending commitments before a season airs. The upfront sits opposite the scatter market, where remaining inventory sells closer to or during the broadcast year…...


ppc.land > adsense-drops-unrendered-ads-from-impression-counts-on-february-17-2027

AdSense drops unrendered ads from impression counts on February 17, 2027

1+ week, 5+ day ago   (862+ words) Google Ad Manager shifts on the same date, and neither notice tells publishers whether earnings move with the count. Comparison data starts August 12, 2026. Google AdSense today told publishers that display advertisements which load but never begin painting to the screen…...


ppc.land > demand-side-platform

Explaining demand-side platform

2+ week, 1+ day ago   (651+ words) A demand-side platform is software that buys digital ad impressions one at a time at auction on behalf of advertisers. How DSPs bid, and what buyers pay them. Four platforms carry most of the money. Guideline data covering the first…...


ppc.land > amazon-cuts-used-item-prices-up-to-50-in-europe-from-september-1

Amazon cuts used-item prices up to 50% in Europe from September 1

2+ week, 2+ day ago   (1471+ words) Second-hand sales across Europe now top 2 billion euros a year, with 60 million returned items listed. Brazil and Mexico discount ceilings sit far below 50%. Amazon disclosed on August 28, 2026 that its European second-hand business now exceeds 2 billion euros in annual sales, publishing…...


ppc.land > google-ads-attribution-ignores-offline-conversions-uploaded-after-7-days

Google Ads attribution ignores offline conversions uploaded after 7 days

3+ week, 1+ day ago   (954+ words) Standard reports still record late uploads, so the same account shows two conversion totals. Model Comparison also excludes Search Partner, Gmail and App data. A processing rule documented in the Google Ads Help Center means offline conversions arriving more than…...