5+ hour, 21+ min ago   (752+ words) According to the document, "The goal is no longer traffic. It's influence." The framework acknowledges that AI systems now evaluate and interpret product data in ways that differ fundamentally from traditional search algorithms, determining whether brands merit recommendation based on…...

3+ day, 5+ hour ago   (264+ words) Your go-to source for digital marketing news. However, Shopify's January 11 announcement reveals strategy extending beyond protocol advocacy. The company introduced the'Agentic plan, opening Shopify Catalog to brands not using Shopify for online stores. According to the announcement, "For the first…...

3+ day, 10+ hour ago   (626+ words) Google launches Universal Commerce Protocol with major retailers on January 11, 2026, introducing checkout APIs and payment standards for autonomous AI agents. "Today's payment systems assume a human is directly clicking 'buy' on a trusted website," according to AP2 documentation published January 11. "When…...

1+ week, 1+ day ago   (740+ words) Walmart introduces agentic advertising assistant and AI-powered creative tools on January 6, positioning retail media platform against rising competition from Amazon. Walmart Connect announced a comprehensive artificial intelligence strategy on January 6, 2026, positioning the retail media network to compete with autonomous shopping…...

1+ week, 4+ day ago   (411+ words) Your go-to source for digital marketing news. The relationship between initial site entry and user engagement provides the first layer of diagnostic insight. According to the data provided by Dmitry Nekrasov, the following metric pairs identify specific traffic and content…...

2+ week, 2+ day ago   (487+ words) Ahrefs tested AI platforms with misinformation about a fictional brand on December 10. Search Engine Journal's critique revealed what the experiment really demonstrated. Follow PPC Land on your socials: LinkedIn, Google, Google News, X, Mastodon, Bluesky, Reddit, Threads or via RSS…...

2+ week, 3+ day ago   (672+ words) eBay launched its Live shopping platform in Germany on November 29, delivering real-time auctions and instant purchases through streamed events from sellers. Dr. Saskia Meier-Andrae, Managing Director of eBay Germany, explained the strategic direction in the announcement. "AI makes shopping smarter…...