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Salesforce, the #1 AI CRM, enables companies to connect with customers through a unified Einstein 1 platform that combines CRM, AI, Data, and Trust.
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News
Crocs guides shoppers from discovery to support with Agentforce
2+ day, 20+ hour ago (411+ words) Grounded in Data 360, a retail superagent recommends products, answers questions, resolves order issues, and knows when to involve a service rep. Crocs, Inc. creates casual footwear and accessories through the Crocs and HEYDUDE brands, serving millions of shoppers worldwide. As…...
What is Generative AI Video
1+ week, 2+ day ago (1187+ words) Humans with Agents drive customer success together. Boost pipeline, win rate, and revenue with Sales Cloud. Cut service costs with humans & AI agents on one platform. Evolve how marketers work by harnessing AI to personalise and automate customer communications across…...
B2C Commerce August Release: Custom Apps and Omnichannel Innovations
2+ week, 3+ day ago (263+ words) Ecommerce teams spend hours every week clicking through menus, searching for deeply buried tools, and manually reconciling product data across channels. The August 2026 release fixes that frustration by handing you the keys to your operational workspace. Here’s everything you need…...
7 B2B Ecommerce Trends (2026)
2+ week, 6+ day ago (1335+ words) Humans with Agents drive customer success together. Boost pipeline, win rate, and revenue with Sales Cloud. Cut service costs with humans & AI agents on one platform. Evolve how marketers work by harnessing AI to personalize and automate customer communications across…...
Trustpilot boosts conversions and sharpens targeting with Customer 360
1+ mon, 13+ hour ago (764+ words) With customer data, engagement signals, and account history in one architecture, teams can prioritize the right prospects and personalize outreach at scale. Trustpilot helps build consumer trust by providing customer reviews for thousands of businesses on a single platform. Internally,…...
Agentic Search Surges As 91% Of Australian Commerce Leaders Face Rising Customer Expectations
1+ mon, 1+ week ago (810+ words) More consumers now start their shopping journey with a question to an AI, be it a large language model (LLM) conversation or in an AI assistant on a retailer’s own site. According to Salesforce’s Fourth Edition State of Commerce report, the…...
Shopping's New First Step: Agentic Search Grows 200% as Purchase Journeys Start in AI Chats
1+ mon, 2+ week ago (573+ words) Businesses are feeling the squeeze from both directions. Eighty-six percent of commerce leaders say AI is raising the bar for customer expectations — and their teams are being asked to meet that bar with less. Against that backdrop, implementing or expanding…...
Beyond Keywords: How Agentic Commerce Search Understands True Shopper Intent
1+ mon, 3+ week ago (426+ words) Twenty years ago, I helped build search architectures that went on to dominate modern retail. Back then, the search bar trained consumers to strip away natural language and search for products using as few keywords as possible. Now? Consumers want…...
B2B Commerce innovations: Headless flexibility and new agentic capabilities
2+ mon, 1+ week ago (336+ words) Today, we are thrilled to announce a suite of B2B Commerce innovations (GA June 2026) designed to make it as easy as possible for customers to interact and transact with your business. From agentic commerce to headless flexibility, we’re helping you turn…...
How SharkNinja turned fragmented data into ecommerce momentum
2+ mon, 3+ week ago (738+ words) Agentforce Commerce unifies two $3 billion brands on one platform for better personalization, real-time insights, and seamless online shopping. SharkNinja creates high-performance home appliances designed to make everyday life more enjoyable. As they expanded into 39 product categories with dozens of SKUs…...