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News
Strand marketer: When marketing budgets are getting Ozempic, credibility matters more
2+ day, 7+ hour ago (1265+ words) Speaking at Mumbrella Remade in a session, “The Trust Advantage”, leaders from Strand, Are Media, Better Homes and Gardens and Specsavers explored why premium content and human connection are critical to influencing consumer action. This post is sponsored by Are…...
[WEBINAR] How winning brands are making themselves essential in a tight economy
2+ day, 10+ hour ago (123+ words) Ipsos How are brands winning in this tight economy? Hear their stories and find out what’s working during our October 7 live panel discussion where we’ll talk to experts and learn what strategies they’re leaning on to prove to Americans that…...
Luxury Collaborations: What Makes Brand Partnerships Work?
2+ day, 17+ hour ago (606+ words) For a time, collaboration became one of luxury’s most reliable instruments of relevance. It could bring an established maison into conversation with a younger audience, introduce an unfamiliar category without quite calling it an expansion, and create the carefully rationed…...
Big-Box Briefing: Dick's leans on youth sports in pitch to advertisers
2+ day, 19+ hour ago (721+ words) Outside of the traditional Dick’s big-box stores, the company’s GameChanger app serves more than 9 million users each year for streaming, statistics tracking and scheduling, and its Dick’s House of Sports locations are billed as a third space with climbing walls…...
THE AGENCY BLUEPRINT: What clients really want (and where agencies are missing the mark)
3+ day, 44+ min ago (1472+ words) Only 14% of business decision-makers say their agencies fully meet their needs. At the same time, three-quarters say finding the right agency partner is an issue. So what would make clients feel more confident about the agencies they choose? Mustard’s Richard…...
Why Streaming Advertising Is Transforming Brand Building
3+ day, 2+ hour ago (225+ words) Television advertising once relied on concentrated audiences, predictable reach, and planned placements. Streaming has changed this model, spreading audiences across platforms like Netflix, Amazon, Binge, Paramount, and Tubi. Reaching viewers at scale now requires more precise strategies. Streaming changed how…...
Exclusive: Enero Global CEO On Why Agency Group’s ‘Sweet Spot’ Industry Position Allows It To Be ‘All In’ On AI
3+ day, 7+ hour ago (1746+ words) Ian Ball, global CEO of the Enero Group, is a measured talker. But when he starts, the Woolwich-born Arsenal fan is not one for vagaries, platitudes or cliches. In this first part of an exclusive and wide-ranging interview with B…...
Brand love is built over time with trust as key differentiator: Murugavel Janakiraman
3+ day, 15+ hour ago (708+ words) Murugavel Janakiraman, Founder, Chairman, Managing Director and CEO, Matrimony.com, spoke at Pitch CMO Summit on the foundation of brand building, personalisation in the age of algorithms and more Speaking at a session on “The Business of Building Brand Love…...
Why Social Listening Has Become Essential for Modern Brands??? Insights & Strategies
3+ day, 46+ min ago (27+ words) INDUSTRY AND COMPETITIVE CONTEXT BRAND SITUATION PRIOR TO THE STRATEGIC SHIFT POSITIONING AND CONSUMER INSIGHT MEDIA AND CHANNEL STRATEGY BUSINESS AND BRAND OUTCOMES Think Like A Marketer....
AI reshapes agency economics, but their contracts are still scrambling to catch up
3+ day, 5+ hour ago (550+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders In the age of generative and agentic AI, agencies are barreling toward a software as a service business model. That’s starting to show up in contracts. None of the…...