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News
Quality news sites get 'halo effect' on ad viewability
4+ day, 8+ hour ago (28+ words) Campaign UK Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news....
Ads on premium sites more effective than those on social media, neuroscience study claims
5+ day, 5+ hour ago (47+ words) Campaign UK Ads that appear alongside premium editorial content are processed by the brain more effectively than those that appear alongside social, according to research from Newsworks and the Association for Online Publishing....
Digital Banking Is Changing Which Businesses Get Credit
6+ day, 2+ hour ago (1423+ words) When banks invest in digital technology, the expected benefits usually involve faster transactions, lower operating costs, and more convenient customer service. However, the most economically important result may happen behind the interface. Digital systems can change which businesses qualify for…...
“Our Event Strategy Is Important Part of How We Introduce New Technologies to The Market”
1+ week, 5+ day ago (618+ words) Rajeev: What is your strategy for supporting emerging Indian technology brands? Zakir Hussain: India has a large pool of talented technology professionals developing highly innovative products. However, one of the key challenges many of these companies face is access to…...
How digital credit is shaping the financial habits of a generation
3+ week, 5+ day ago (705+ words) Think of a university student running out of bus fare on the way to class. Within minutes, one opens a digital lending app, and the money appears in their digital wallets. What once required a trip to the bank or…...
What's Up Digital Lending?
3+ week, 5+ day ago (284+ words) What’s Up Digital Lending? Date: September 24, 2026 Venue: Paris, France The annual must-attend event for investors, Non-Bank Fintech Lenders, and service providers who want to stay ahead of the curve. By experts, for experts: growth, risk, and returns in volatile times,…...
Performance marketing
3+ week, 6+ day ago (740+ words) Google Ads and PPC Advertising Primary Keyword: Google Ads Secondary Keywords: PPC Advertising, Google Ads Campaign, Pay Per Click, Online Advertising, Google Search Ads SEO …...