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News
Focus on agentic commerce as customer data science firm dunnhumby wraps Retail Innovation Forum USA — Retail Technology Innovation Hub
11+ hour, 23+ min ago (456+ words) Focus on agentic commerce as customer data science firm dunnhumby wraps annual Retail Innovation Forum in USA Retail Technology Innovation Hub Focus on agentic commerce as customer data science firm dunnhumby wraps Retail Innovation Forum in USA dunnhumby held its…...
B2B buyers start with AI, then check its work
7+ hour, 39+ min ago (273+ words) eMarketer B2B buyers start with AI, then check its work Shoppers want EVs for the gas savings, not the planet How brands are using podcasts to discover mid-tier creators and drive conversions Social media health warning labels discourage young consumers from…...
Just 3% Of Aussies Would Buy A Product On An AI Recommendation Alone
13+ hour, 41+ min ago (432+ words) While half of Australians have used AI to research a purchase, just 3 per cent say that they would buy on an AI recommendation alone, according to new research. However, 12 per cent of 18 to 30-year-olds are already willing to let AI…...
The Hidden SEO Cost of E-Commerce Filters
19+ hour, 45+ min ago (338+ words) Filters are essential to e-commerce. They're also one of the easiest ways to create thousands of URLs nobody intentionally planned. Imagine a store where users can filter products by: brand, color, price, size, availability, and style. Each filter is useful....
When a company goes quiet online, search is often the first “no”
2+ day, 3+ hour ago (205+ words) Partners rarely start with a phone call anymore. They type the company name. If almost nothing readable shows up—no plain page, no short series of posts on accounts you control—the deal often cools before the meeting. Busy teams…...
PR Firm News: IPREX Introduces Americas Partner Cohort
3+ day, 23+ hour ago (489+ words) PR News | PR Firm News: IPREX Introduces Americas Partner Cohort - Thu., Sep. 10, 2026 odwyerpr.com IPREX names Big Picture PR in San Fransico, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort. The cohort…...
Majority Of Shoppers Want Creator Reviews Folded Into AI Recommendations, Study Finds
4+ day, 3+ hour ago (397+ words) New research from the IAB finds that 56% of consumers prefer AI shopping recommendations that draw on creator or influencer reviews, with the preference rising to 65% among Gen Z and Millennials, according to a survey conducted through the IAB Insights Engine....
IAB: Consumers Want Trusted Creators in AI Shopping Recommendations
4+ day, 8+ hour ago (206+ words) Global study finds 56% of consumers prefer AI-generated shopping recommendations that incorporate creator perspectives, with Gen Z and Millennials leading the shift The findings reveal a clear opportunity for AI platforms to bring trusted creator perspectives into the shopping experience. More…...
Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB
5+ day, 3+ hour ago (427+ words) Global study finds 56% of consumers prefer AI-generated shopping recommendations that incorporate creator perspectives, with Gen Z and Millennials leading the shift The findings reveal a clear opportunity for AI platforms to bring trusted creator perspectives into the shopping experience. More…...
AI agents are changing commerce - now measurement must catch up
4+ day, 23+ hour ago (610+ words) In an ever-growing agentic economy, understanding how products are purchased is becoming increasingly challenging. Therefore, brands, retailers, and technology platforms are investing in new measurement strategies to understand how AI agents are influencing shopping decisions. New infrastructure is changing the…...