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News
Why BarkleyOKRP won PetSmart—what AI and integration reveal about how agencies compete now
1+ hour, 9+ min ago (42+ words) adage.com Why BarkleyOKRP won PetSmartâwhat AI and integration reveal about how agencies compete now BarkleyOKRP won PetSmartâs creative and media business following a 4-month competitive review....
11 key agency and marketing job moves to know about
1+ week, 1+ day ago (42+ words) Ad Age 11 key agency and marketing job moves to know about The ex-Burger King and Activision marketer discusses his first big campaign since taking over marketing at the Mexican food chain....
How Costco is a marketing amplifier for upstart tea brand Saint James—and other ways it’s fueling growth
2+ week, 6+ day ago (57+ words) Ad Age How Costco is a marketing amplifier for upstart tea brand Saint Jamesâand other ways itâs fueling growth Saint James CEO Brad Neumann, a co-founder of the popular Arizona tea brand, joins the Marketer's Brief podcast....
Macy’s fights to block Amazon from advertising on a Herald Square billboard
4+ week, 2+ day ago (43+ words) Ad Age Macyâs fights to block Amazon from advertising on a Herald Square billboard Ad Age readers voted for their top creative campaign of July 2026 in a fierce competition....
How Strategy Collective filled the clinical marketing niche with smart SEO strategies
1+ mon, 2+ week ago (50+ words) Ad Age How Strategy Collective filled the clinical marketing niche with smart SEO strategies The Ad Age Small Agency Awards showcase agencies, people and campaigns, highlighting the creativity and business results of indies with up to 150 employees....
Aisle3 helped brands rake in money from Amazon sales
1+ mon, 2+ week ago (44+ words) Ad Age Aisle3 helped brands rake in money from Amazon sales The Ad Age Small Agency Awards showcase agencies, people and campaigns, highlighting the creativity and business results of indies with up to 150 employees....
A mosaic of markets: The omnichannel playbook for local performance
1+ mon, 3+ week ago (22+ words) Ad Age A mosaic of markets: The omnichannel playbook for local performance...
Why beauty brands are ahead of the curve with AI—and what others can learn
2+ mon, 1+ day ago (45+ words) Ad Age Why beauty brands are ahead of the curve with AIâand what others can learn The California Lottery review ran roughly nine months and included holding company agencies....
Why finance doesn’t trust your ROAS
2+ mon, 3+ week ago (37+ words) Ad Age Why finance doesnât trust your ROAS Cadillac F1 CMO Ahmed Iqbal says Formula 1âs newest team is focused on attracting new fansâand thinking like a media company....
Etsy urges you to shop non-billionaire Jeffs ahead of Amazon Prime Day
2+ mon, 3+ week ago (42+ words) Ad Age Etsy urges you to shop non-billionaire Jeffs ahead of Amazon Prime Day Buyers are interested in incrementality measurement solutions that could come from the combined entity....