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News
Amazon India partners with Odisha government to bring ecommerce benefits to 1.30 lakh weavers and artisans
54+ min ago (143+ words) The collaboration builds on Amazon India's continued efforts to empower artisans, weavers and local businesses through e-commerce. similar newsIAA India Chapter inducts Neeraj Roy into its Hall of Fame similar newsPulse Candy launches co-branded campaign with 'Spider-Man: Brand New Day…...
Amazon India brings quirky independence day deals to every kind of shopper with Schbang
2+ day, 1+ hour ago (265+ words) Amazon India has released a new ad film to build anticipation for the upcoming Great Freedom Sale, spotlighting the many different ways Indian consumers shop during a big sale. Rather than a straightforward sale announcement, the films are built around…...
Packaging is the new marketing: Why brands are designing for the first click
2+ day, 22+ hour ago (851+ words) Packaging has undergone one of the most significant transformations in modern marketing. Once viewed primarily as a functional layer designed to protect products in transit or on retail shelves, it is increasingly becoming a strategic brand asset that influences discovery,…...
Walmart completes acquisition of self-service CTV platform Vibe.co
4+ day, 23+ hour ago (164+ words) By combining Vibe.co’s user-friendly platform with Walmart Connect’s shopper data and scale, the retailer aims to help marketplace sellers, suppliers and emerging brands reach customers across their shopping journey. Founded in 2021, Vibe.co enables businesses to launch targeted CTV…...
Amazon Now X Social Panga bring together a satirical museum of extra charges on quick commerce platforms
6+ day, 17+ hour ago (166+ words) Somewhere along the way, advertising became remarkably literal. Features replaced storytelling, while propositions replaced perspectives. Amazon Now's latest campaign changes that, using satire to turn one of online shopping's most familiar frustrations into a museum of absurdity. The museum was…...
Marmeto becomes India's first Shopify Platinum partner
2+ week, 2+ day ago (577+ words) Today, Marmeto holds the title of India’s first Shopify Platinum Partner, as do very few in the Shopify ecosystem globally. Being a bootstrapped company, this is a feat to take a pause and admire. Currently Shopify has close to 100 Platinum…...
iCubesWire Introduces iQ, an AI platform for creator marketing intelligence
2+ week, 4+ day ago (166+ words) iCubesWire has announced the launch of iQ, designed to help brands solve complex creator marketing challenges through the power of artificial intelligence. Rather than functioning as another AI chatbot, iQ is designed to solve real business problems, from identifying the…...
True Balance shifts to voice AI and intent optimization for tier-2 and tier-3 markets
2+ week, 6+ day ago (829+ words) In an era where small-ticket digital lending is rapidly commoditizing, true differentiation lies in looking beyond the transactional initial download. For True Balance—an Indo-Korean fintech company focused on providing personal loans to underserved consumers in India's Tier-2 and Tier…...
JioStar integrates OpenAI tech for AI search, in-stream shopping
1+ mon, 22+ hour ago (328+ words) JioStar is shifting its streaming strategy from passive algorithmic recommendations to an active conversational ecosystem by integrating OpenAI’s generative AI technology into its flagship platform, JioHotstar. The integration is designed to cure viewer "scroll fatigue" and bridge the gap between…...
GoKwik names Aseem Goyal vice president for Kwik Ship
1+ mon, 1+ day ago (324+ words) GoKwik, India’s leading eCommerce enablement platform, today announced the appointment of Aseem Goyal as the Vice President - Business for its recently launched AI-powered shipping excellence suite, Kwik Ship. Before joining GoKwik, Aseem was at Shiprocket where he was heading enterprise…...