News
These 9 Shoptalk Conversations Are Shaping Commerce's Future
1+ day, 5+ hour ago (130+ words) Three frenetic days at Shoptalk in Las Vegas revealed tons of anxieties about the future of commerce'from uncertainty around what it will look like (chatbots or seamlessly baked into search?), big questions at companies like Home Depot and Stratacache, and…...
E.l.f. Beauty Says AI Answer Engines Are Already Changing How People Shop
1+ day, 19+ hour ago (165+ words) There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems. Scot Wingo, co-founder and CEO of ReFiBuy, argued onstage at Shoptalk…...
Amazon Is Planning a First-of-Its-Kind Audio Ad Deal in the U.K.
2+ day, 21+ hour ago (1041+ words) In an era of AI hype and algorithmic noise, fundamentals win. The ADWEEK MiniMBA in Marketing establishes you as a paragon of a marketer, not a paradoy of one.Register Now! Amazon and Dax, the digital audio arm of the…...
Meta Announces New Retail Media Tools to Grab More Ad Dollars
3+ day, 21+ hour ago (353+ words) Meta has announced a slate of new retail media and creator-focused tools at Shoptalk, aimed at scooping up more ad dollars funneling through retail media networks and the creator economy. ADWEEK first reported that the social media giant was testing…...
OpenAI’s ChatGPT Is Making a Big Change to Its Commerce Strategy
4+ day, 1+ hour ago (143+ words) Six months into making a big bet on shopping, OpenAI-owned ChatGPT is switching its strategy. In September, ChatGPT launched a feature called Instant Checkout that allowed consumers to buy products through its platform'winning the support of Walmart, Shopify, Etsy, and…...
EXCLUSIVE: Shaq Will Headline Walmart and Vizio's First Joint NewFront Event
6+ mon, 2+ week ago (174+ words) NBA legend and entrepreneur Shaquille O'Neal will take the stage at Walmart and Vizio's first joint NewFront presentation next week, the two companies exclusively shared with ADWEEK. He'll be joined by executives from L'Oreal, NBCUniversal, and Universal Studios, as well…...
After the Cookie Crumbles: How First-Party Data Powers AI Personalization
2+ week, 5+ day ago (165+ words) Personalization works. The hard part is making it work at scale without the data chaos that slows most teams down. Clean, well-managed data is the difference between AI that experiments and AI that performs. This session breaks down exactly how…...
The Role of Purpose in Marketing Strategy with Yoobi's Sarah Leinberger
3+ week, 1+ day ago (154+ words) Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP and head of marketing at educational supply brand Yoobi, has a pretty solid take on how to do it." In…...
Amazon and Walmart at the Top, While the Rest Battle for Scraps
3+ week, 2+ day ago (173+ words) Fresh off a better-than-expected holiday season, retailers are again gearing up for another year full of challenges. There's more uncertainty following the chaos after the U.S. Supreme Court struck down President Trump's sweeping tariffs. Consumers still face high prices for essentials…...
Convert First‑Time Buyers Into Loyal Customers
3+ week, 3+ day ago (289+ words) Fetch and The Honey Pot will break down how modern brands turn a single purchase into repeat behavior and repeat behavior into lasting loyalty. This session will challenge the "quick win" mindset and explore how intentional optimization, not constant reinvention,…...