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News
Why Curie Redesigned Its Brand After Breaking Into Walmart
1+ hour, 23+ min ago (569+ words) Armed with data about how people shop in stores, deodorant brand Curie is overhauling its brand. Seven-year-old Curie makes natural deodorant products formulated for active lifestyles. The brand’s refresh includes its packaging, direct-to-consumer website, logo, and messaging. While Curie began…...
5 Shopping Tools That Used Similar Affiliate Scams as Phia
5+ day, 10+ hour ago (243+ words) Phia, a shopping browser extension that helps people find deals across the web, is in hot water. The buzzy startup, cofounded by Phoebe Gates—daughter of tech billionaire Bill Gates—and Sophia Kianni analyzes shopping prices and recommends discount codes…...
Why the Bot-Majority Internet Demands a Marketing Reset
2+ week, 3+ hour ago (999+ words) This post was created in partnership with Human Security In the past year, the internet stopped being a human-majority place. Automated traffic grew eight times faster than human traffic in 2024, according to cybersecurity firm Human Security. Notably, Cloudflare reports that…...
Amazon Exec Reveals What the New Alexa Has That Rufus Didn't
1+ mon, 1+ week ago (199+ words) The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Amazon’s souped-up Alexa is ripe for brands. Amazon recently debuted Alexa for Shopping, combining…...
Walmart Challenges Amazon With New Google Deal
1+ mon, 1+ week ago (144+ words) Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new deal between Walmart Connect and Google, executives told ADWEEK. It’s part of a broader effort from the retailer’s ad arm,…...
Thredup Has a New Feature That Competes Head-on With Poshmark
1+ mon, 1+ week ago (108+ words) ThredUp has added a peer-to-peer selling option to its online thrift shop.The company, which was founded by James Reinhart in 2009, has primarily operated as a managed marketplace for secondhand […] ThredUp has added a peer-to-peer selling option to its online…...
Nestlé's Stefan Kovačević on Building Brands for Both Humans and AI
1+ mon, 1+ week ago (249+ words) The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Stefan…...
Hearst Magazines Launches Aura IQ, an AI-Powered Ad Platform
1+ mon, 1+ week ago (631+ words) The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The media company Hearst Magazines, home to titles including Esquire, Cosmopolitan, and Good Housekeeping,…...
Shopsense AI Bets on Shoppable Intelligence With New CEO
1+ mon, 1+ week ago (189+ words) The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Bryan Quinn was promoted to the role of chief executive officer of Shopsense AI…...
ADWEEK's Commerce All-Stars 2026: Bringing Excitement Back to Shopping
1+ mon, 1+ week ago (353+ words) The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Online shopping has come a long way from banner ads and shopping carts, while…...