1+ day, 1+ hour ago  (551+ words) Siddharth Bhagat, Director Amazon Beauty Amazon India hosted the third edition of its creator-first experiential beauty event, Amazon Beautyverse." The on-ground event invited over 1, 500 beauty creators and influencers to experience more than 100 national and international beauty brands. Brands such as…...

3+ day, 11+ hour ago  (344+ words) L'Or'al, a leading beauty company, and Open AI, the AI research and deployment company and creator of Chat GPT, the widely used AI platform with more than 900 million weekly users, announced a collaboration at Viva Tech 2026. Structured around two priority…...

1+ week, 6+ hour ago  (237+ words) afaqs! "Nykaa has partnered with Open AI to develop AI-led shopping experiences for beauty and fashion consumers, marking a significant step in the evolution of conversational commerce As part of the collaboration, Nykaa Beauty and Nykaa Fashion have been listed…...

1+ week, 4+ day ago  (341+ words) afaqs! Tonic Worldwide wins airpay money's digital marketing mandate The mandate will focus on building awareness for airpay money and positioning it as a financial wellness platform that encourages users to assess their financial health score. airpay money has awarded…...

1+ week, 6+ day ago  (629+ words) So many people can still hum the Liril tune, sing Hamara Bajaj, or that Cadbury jingle without thinking. But most of us won't remember a single ad we saw last week. And that's not because we've suddenly become less creative…...

3+ week, 5+ hour ago  (270+ words) Digital advertising is undergoing a shift as marketers place greater emphasis on business outcomes rather than traditional metrics such as impressions, clicks and reach, according to Mobavenue AI. The company argues that while reach and engagement remain important, they do…...

1+ mon, 1+ week ago  (789+ words) Fashion e-commerce platform Myntra has launched a new "Affiliate" feature within its content-to-commerce programme Ultimate Glam Clan (UGC). Until now, creators could post content on the Myntra app and earn from it. With the affiliate layer, they can now take…...

1+ mon, 2+ week ago  (257+ words) There's a layer of branding most marketers overlook." The most powerful brand mnemonic isn't always what you sell. Sometimes, it's what you stand for " made tangible. Take the legendary NDTV mic. Not a product. But a signal of credibility, authority, and…...

1+ mon, 3+ week ago  (1039+ words) The promise of modern video advertising is simple, almost seductive. Collapse the journey. Remove the lag. Turn a moment of attention into immediate action. But as brands experiment with interactive, shoppable and immersive formats, the reality is far less uniform....

2+ mon, 3+ week ago  (932+ words) Reputation today moves at the speed of a notification. A rumour, a complaint, or a crisis can surface and spiral before a brand has even framed its first response. At the third edition of the afaqs! Communi Con Conference, a…...