1+ day, 8+ hour ago  (372+ words) Agency Reporter Cre8r. ai, an AI-powered creator performance platform, unveiled its Advanced Intelligence Campaign Reporting Suite " an industry-first reporting module designed to deliver attribution-level insights The new launch aims to move influencer marketing beyond vanity metrics, enabling brands to measure, understand,…...

6+ day, 10+ hour ago  (392+ words) CTV measurement explained " why it's still the industry's biggest unsolved problem'Agency Reporter If you've been part of a campaign review involving Connected TV (CTV), you've probably seen how the conversation goes The topline numbers look solid'good reach, high completion rates,…...

2+ mon, 5+ day ago  (365+ words) Agency Reporter Rethinking the Traditional TV vs Digital Budget Split Prime time, as the industry once knew it, was never really about a time slot It was about certainty Certainty that audiences would show up, certainty that attention would be…...

2+ mon, 1+ week ago  (326+ words) Agency Reporter There is a strange contradiction playing out across marketing today Brands have never produced more content, yet they have never felt less heard Every scroll is crowded Every platform is busy Every campaign promises impact And still, so…...

2+ mon, 2+ week ago  (461+ words) Agency Reporter There's a moment most communication professionals recognise, even if they don't talk about it openly It's when a media coverage report is shared, the numbers look decent, the logos are familiar, and yet the room feels oddly quiet…...

3+ mon, 1+ week ago  (304+ words) Agency Reporter For years, performance marketing and brand building were positioned as opposing forces'one obsessed with immediacy and numbers, the other focused on long-term perception and emotional connection In agency war rooms and client presentations alike, the debate often centred…...