News
How Capital One built a top product marketing function
2+ hour, 54+ min ago (698+ words) When I joined Capital One in 2018, the product marketing function was essentially non-existent. We had talented people scattered across the organization doing product marketing work, but there was no unified vision, no consistent approach, and certainly no recognition of product…...
The role of AI in modern marketing: Personalisation at scale
3+ mon, 4+ hour ago (656+ words) Modern consumers receive brand messages almost every minute. Today, more than ever, catching a customer's attention requires more than clever catchphrases. Today's customer expects real interactions, not fake experiences. And personalization is not a plus anymore. It is a prerequisite....
Rewiring the internet: Commerce in the age of AI agents
9+ mon, 4+ week ago (1604+ words) It's now easier than ever to envision a future where ChatGPT seamlessly navigates the web and handles complex operations for us. December 2028. Maria's AI agent is negotiating simultaneously with twelve different vendors for her daughter's upcoming birthday party. Within minutes,…...