1+ hour, 27+ min ago   (632+ words) AMENIA, NY – The explosion of streaming services and content platforms has created what many industry observers lament as a fragmentation crisis. But that framing misses the point entirely, according to one senior advertising technology executive. The real challenge, they say,…...

1+ day, 7+ hour ago   (496+ words) AMENIA, NY — Three hundred retail media networks sounds a lot like abundance. But while a rising tide tends to lift boats, the proliferation of RMNs has overwhelmed many brands. That can result in spreading budgets too thin to make impact…...

3+ day, 6+ hour ago   (667+ words) CANNES, France – Local advertising used to mean buying airtime around the evening news and hoping the right customers were watching between weather updates and ads for personal-injury lawyers. Amazon wants to give the business a streaming-era upgrade. Jenn Donohue, head…...

1+ week, 7+ hour ago   (482+ words) CANNES, France — The robots are coming for the media buyers – and the sellers, too. Agentic ad buying and selling represents “one of the biggest things” to hit programmatic advertising in the past 15 years, according to one senior publishing executive. The…...

1+ week, 1+ day ago   (802+ words) AMENIA, NY – Commerce media is flourishing for a simple reason: Marketers can finally determine whether their advertising accomplished something beyond generating a handsome stack of impressions. In an interview with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires,…...

1+ week, 3+ day ago   (564+ words) CANNES, France — Live commerce’s mix of real-time streaming video viewing and online shopping hasn’t quite reached mainstream adoption in the U.S. But that early-stage status is precisely what makes it strategically valuable for brands willing to move before the…...

3+ week, 2+ day ago   (312+ words) CANNES, France — Retail media has crossed a threshold, shifting from trade marketing budgets toward media buying frameworks that demand publisher-grade capabilities from retailers — a transformation that is redefining how the entire ecosystem operates. Consumer shopping behavior is shifting from specific…...

3+ week, 6+ day ago   (23+ words) Three Pillars for Retail Media Network Success in a Crowded Market Beet.TV Three Pillars for Retail Media Network Success in a Crowded Market...

4+ week, 1+ day ago   (455+ words) CANNES, France — Search used to surface the top results through infinity. Agentic commerce surfaces one. And most retailers have not yet built the product content infrastructure needed to be that winner. This winner-take-all dynamic makes product discoverability the defining retail…...

1+ mon, 2+ week ago   (503+ words) CANNES, France — While ad spending in commerce media is projected to reach $100 billion by 2026, according to Emarketer, proving true return on investment across multiple merchants remains elusive for many advertisers. PayPal believes its position straddling 400 million users and 30 million merchants…...