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News
Predictive Analytics Turns Customer Data Into Marketing Foresight
1+ hour, 7+ min ago (547+ words) There are many ways AI is influencing marketing. However, I’m seeing marketers pigeonhole its capabilities. Content creation and automated distribution are not the only areas to use AI tools. There is much more to a marketing AI environment than removing…...
Moving from Content Collapse to Intelligent Digital Experiences
1+ week, 6+ day ago (508+ words) We've entered what we call the "Great Content Collapse,” and things are crumbling. The operating models that once powered digital marketing are no longer keeping pace with how content is created, discovered and delivered. AI is dramatically changing how buyers…...
CX Teams Can't Fix Dealer Commerce With a Better Storefront
3+ week, 1+ day ago (647+ words) B2B digital commerce keeps moving into larger, more self-directed transactions. Forrester predicted that more than half of large B2B purchases would be processed through digital self-serve channels in 2025. That opportunity is real. The architectural assumption behind many dealer-commerce programs is not. Most…...
Website Experience Renegotiated by AI Agents
4+ week, 2+ day ago (1532+ words) As AI systems become more deeply integrated into digital experiences, websites are beginning to evolve from destinations that are primarily designed for human visitors and search crawlers into structured environments that AI assistants, agentic browsers and autonomous systems can interpret,…...
With Enhancements to its Loomi Conversational Agent, Bloomreach Transforms Customer Conversations Into Ecommerce Insight
1+ mon, 1+ week ago (15+ words) CMSWire...
The Hidden CX Cost of Manufacturer Go-Direct Commerce
2+ mon, 2+ week ago (1057+ words) Manufacturers have strong reasons to go direct. B2B ecommerce in the U.S. is projected to exceed $3 trillion by 2027, and Forrester has predicted that more than half of large B2B purchases will move through digital self-service channels. The economics are not the problem. The…...
Agentic Commerce Needs Guardrails Before It Needs More Speed
2+ mon, 3+ week ago (654+ words) Agentic fulfillment is not an AI problem. It is a scorecard problem. That matters now because enterprise AI adoption is spreading faster than enterprise operating discipline. Many agentic commerce programs do not fail because the model is weak. They fail…...
ChurnZero First to Bring AI-Powered Personalization Directly Into CS Workflows
2+ mon, 3+ week ago (413+ words) Industry-first capability reads live customer context to produce tailored outreach at scale AI Email Play Steps give customer success teams a new way to personalize automated outreach. How do AI Email Play Steps work? Instead of relying on a static…...
Why Emotional Signals Are the Missing Link in Data-Driven Marketing
2+ mon, 3+ week ago (886+ words) Marketers rarely struggle with a lack of data. The real challenge is knowing what to do with it. Dashboards are full, reports are polished and KPIs are tracked down to the decimal. Yet many brands still miss the deeper signal…...
ContinuumGlobal Launches Campaign Optimizer to Improve Messaging Performance
3+ mon, 5+ day ago (210+ words) New functionality allows marketers to turn existing content or create new content into current brand guidelines and tone to reach target audiences SAN FRANCISCO — April 30, 2026 — ContinuumGlobal, the company helping brands hyper-personalize their marketing at scale, today announced Campaign Optimizer, a…...