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News

crn.com
crn.com > news > channel-news > 2026 > 9-msp-leaders-share-what-they-really-want-from-vendors

9 MSP Leaders Share What They Really Want From Vendors

1+ hour, 15+ min ago   (434+ words) ‘Bringing their leadership to one of these conferences. I’m impressed to see not just the account manager but the CEO walking in with their team. That’s nice. It’s important to me because it makes a connection for me in the…...

crn.com
crn.com > news > ai > 2026 > microsoft-channel-executive-julie-sanford-joins-stripe

Microsoft Channel Executive Julie Sanford Joins Stripe

1+ week, 3+ day ago   (661+ words) Julie Sanford is now “responsible for leading the strategy and programs that power Stripe’s partner GTM motion,” according to her LinkedIn account. Microsoft channel executive Julie Sanford has moved to Stripe and taken on the role of head of global…...

CRN
crn.com > events > 2026 > xchange-latam-mendoza-reveals-a-key-shift-in-enterprise-technology-purchasing

XChange LATAM Mendoza Reveals A Key Shift In Enterprise Technology Purchasing

3+ mon, 3+ week ago   (822+ words) XChange LATAM Mendoza brought together leaders from the IT ecosystem to analyze the real impact of artificial intelligence on business. “We want you to take full advantage of these days with the highest energy possible—build relationships, meet everyone: partners,…...

crn.com
crn.com > events > 2025 > 10-hot-products-services-business-ideas-for-msps

10 Hot Products, Services, Business Ideas For MSPs

9+ mon, 2+ week ago   (1011+ words) Attendees of The Channel Company’s XChange NexGen 2025 conference, held this month in Houston, had front row seats to a wide range of new hardware, software and services aimed at helping MSPs find new ways to help customers’ IT environments. From…...

crn.com
crn.com > events > 2025 > marketing-alone-won-t-win-new-business-how-msps-can-prioritize-sales-process

MSP Growth OS Exec: Don’t Expect Sales Reps To ‘Do Everything’

11+ mon, 3+ week ago   (658+ words) ‘Salespeople want to be supported, not micromanaged,’ says Brent Morris, partner at MSP Growth OS. ‘They want clear expectations, fast compensation and a team that backs them up. If we build that, if we coach and challenge and celebrate wins,…...