News
Google Cloud Powers Hyper-Personalized Shopping for OTB's Fashion Brands
1+ hour, 42+ min ago (731+ words) More from CX Today Diesel and Jil Sander are first in line as OTB rolls out Google Cloud's Gemini-powered Virtual Try-On Google Cloud has announced a strategic collaboration with OTB Group to deploy AI-powered hyper-personalized shopping experiences across its global…...
Why Retail Leaders Are Ditching Scripted Chatbots for Agentic AI
5+ day, 21+ hour ago (283+ words) More from CX Today CM. com's COO argues that multi-agent AI will outgrow scripted chatbots, but weak governance and security could derail retail CX gains. Instead, he argues for a multi-agent approach, where different agents have clear roles, access to the…...
Amazon Connect Is Now Amazon Connect Customer " The Name Change Is Only Part of the Story
1+ week, 1+ day ago (679+ words) More from CX Today AWS has officially rebranded its flagship contact center platform. The rename signals a far broader repositioning of the Connect portfolio AWS has officially rebranded Amazon Connect, its flagship contact center platform, as Amazon Connect Customer. The…...
Containment Metrics Are Killing Customer Trust, Says Amazon Connect
1+ week, 1+ day ago (1285+ words) More from CX Today Home " Customer Analytics & Intelligence Here's a gap most CX leaders don't see until it's too late: your operational dashboards are green, but your customers are quietly losing faith Containment is up. Repeat contacts are up. Trust…...
The Trust Crisis in Online Communities: What Brands Are Getting Wrong
2+ week, 1+ day ago (104+ words) More from CX Today Home " Community & Social Engagement Susan Ganeshan of Emplifi explains why authenticity, AI transparency, and user-generated content now define whether brands earn trust in online communities For more insight into workplace tech & employee experience, follow UC Today…...
Why B2 B Communities Are No Longer Optional " They Are Revenue Engines
2+ week, 1+ day ago (1243+ words) Discover how community engagement platforms are transforming B2 B customer relationships, trust, and long-term commercial performance....
Why Identity Resolution Is the Hardest Problem in CX Today
2+ week, 2+ day ago (875+ words) More from CX Today Home " CRM & Customer Data Management CRM Identity Resolution Isn't Optional: The Identity Graph Playbook for Modern CX Teams Customer identity resolution is the process of figuring out when "Chris on mobile," "C. Smith in email," and "Account…...
U. K. Retail Loyalty Enters AI Era as M&S, Tesco and Boots Drive Hyper-Personalization in Reward Schemes
3+ week, 22+ hour ago (786+ words) More from CX Today U. K. retailers are using AI to transform loyalty schemes into personalized, predictive engagement platforms powered by first-party data and real-time insights Several U. K. retailers are accelerating a new phase of tech transformation in their loyalty programs, as AI…...
Salesforce Agentforce Sales Brings "Agentic Selling" Into The CX Spotlight
1+ mon, 2+ week ago (911+ words) Home " AI & Automation in CX The CX risk: always-on outreach is easy. Consistent experiences are harder. Salesforce has introduced a suite of AI agents to Salesforce Agentforce Sales, built to take on high-volume sales work like prospecting, lead nurturing, meeting…...
What's Really Powering CX Community Platforms Behind the Scenes? Understand the Tech Stack
1+ mon, 3+ week ago (870+ words) Home " Community & Social Engagemet If your community data is trapped, your ROI is too. Here's how the stack should connect. If you're evaluating tools and asking how customer community platforms work, here's the honest answer: they work best when they…...