1+ hour, 40+ min ago   (372+ words) A new Labs by Demandbase data show artificial intelligence (AI) assistants have become a fast-growing source of referral traffic and inbound leads to B2B websites as OpenAI’s ChatGPT referral visits to the B2B web properties Demandbase measures grew nearly fourfold over the…...

1+ week, 22+ hour ago   (363+ words) Demand Gen Report Corvic AI Launches V5 to Help Enterprises Turn AI Prompts Into Repeatable Workflows - Corvic AI’s V5 release moves enterprises beyond one-off prompts by turning AI interactions into automated workflows that execute continuously against live enterprise data. - The update adds…...

1+ week, 6+ day ago   (342+ words) Wavemaker is a new standalone AI video generation platform from Adwave that lets small businesses create and launch professional CTV commercials in minutes Th AI-based tool allows B2B marketers to turns any text prompt, URL, uploaded file, or topic into a…...

3+ week, 19+ hour ago   (241+ words) Salesforce recently rolled out a suite of B2B Commerce innovations designed to remove friction across the buyer lifecycle. The release brings agentic commerce, intent-driven search, omni-channel buying and headless extensibility into a single connected experience, giving companies the tools to meet…...

3+ week, 2+ day ago   (229+ words) The result, according to Shiri Mosenson-Erez, Chief Product Officer at commercetools, is what once took hours or days can now happen in minutes. “Many B2B businesses have talented sales and service teams spending too much time translating incoming order requests instead…...

2+ mon, 4+ day ago   (1040+ words) In this Q&A, Tom Kaneshige, Chief Content Officer at the CMO Council, explores what that new reality means for modern B2B marketers. He discusses how teams should adapt AI-ready messaging and content strategy, how they can redesign workflows for stronger…...

2+ mon, 1+ week ago   (853+ words) Email deliverability is getting harder to manage at the very moment it matters most. For B2B marketers, reaching the inbox now means navigating a more complex path shaped by layered corporate filtering, stricter authentication standards and evolving mailbox provider expectations. Validity’s…...

2+ mon, 2+ week ago   (875+ words) For the past decade, B2B marketing leaders have been conditioned to think about visibility in one way: rankings. Where do we show up on Google? What keywords do we own? How are we trending quarter over quarter? So it’s not surprising…...

2+ mon, 2+ week ago   (615+ words) B2B buying is becoming more digital, more self-directed, and more influenced by generative artificial intelligence (AI). Buyers now use a wide range of digital channels and AI tools to research vendors and products, and many favor a low-friction, self-service experience over…...

2+ mon, 2+ week ago   (413+ words) Retention in B2B has traditionally been measured at the moment of renewal. But in practice, renewal decisions are shaped long before a contract comes due. As buying organizations face tighter budget scrutiny and expanding software portfolios, customers are increasingly required to…...