News
Walmart's expanded data offering to agencies and advertisers gets closer to self-serve
2+ hour, 48+ min ago (468+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. Although Scintilla as a broader data offering has been up and running since 2021, it's making more of its commerce-side data available to agencies and tech partners, and it's also giving…...
Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis
6+ day, 8+ hour ago (754+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a. m. ET. More from the series " This week's…...
In Graphic Detail: How AI is changing search and advertising
11+ mon, 3+ week ago (811+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. AI agents are no longer just experimental tools " they're rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, Open AI, and Perplexity race…...
How purchase data is redefining TV ad performance and driving revenue
3+ week, 4+ day ago (729+ words) Save your seat to connect with programmatic leaders at Epsilon, Canvas and more As TV evolves into a more immersive storefront experience, there are new opportunities for advertisers to open up two-way interactions with consumers. To keep pace with this…...
Fenty Beauty launches Whats App AI advisor as messaging becomes beauty's next commerce channel
3+ week, 4+ day ago (550+ words) Save your seat to connect with programmatic leaders at Epsilon, Canvas and more This story was first published by Digiday sibling Glossy Fenty Beauty is taking its community-first strategy into messaging. On Wednesday, the Fenty Beauty brand launched "Rose Amber,…...
AI influencer discovery tools are changing how agencies cast creators
4+ week, 1+ day ago (775+ words) Save your seat to connect with programmatic leaders at OMD, Omnicom and more Whether an influencer campaign succeeds or fails often comes down to creator selection " and increasingly that's a job being handled by AI. Dentsu, for example, has been…...
What happens when agency execs negotiate against AI agents
1+ mon, 5+ day ago (153+ words) Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24 This article is part of a series covering our Programmatic Marketing Summit. More from the series " What really happens when AI agents are enlisted to negotiate ad deals? To find…...
How AI could disrupt retail media's $38 billion search ad market
1+ mon, 2+ week ago (649+ words) Secure your place at the Digiday Publishing Summit in Vail, March 23-25 If Open AI's latest moves indicate anything, LLMs are positioning themselves to be the go-to stop for searching and shopping. Between shopping integrations and ad product rollouts, AI chatbots…...
As brands respond to AI search, walls crumble between paid and organic
1+ mon, 3+ week ago (732+ words) Secure your place at the Digiday Publishing Summit in Vail, March 23-25 For the best part of 20 years, paid search and SEO have operated as separate disciplines. But as they respond to the zero-click search era, marketing agencies are erasing the…...
How brands are measuring value across the entire customer journey
1+ mon, 3+ week ago (484+ words) Secure your place at the Digiday Publishing Summit in Vail, March 23-25 Advertisers face a challenge: while brand building is essential for growth, measuring its impact remains frustratingly elusive. "There are measures like brand lift, reach, frequency analysis and other KPIs…...