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News
Can retail media networks survive the shift to agentic commerce?
2+ mon, 4+ week ago (457+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders In a not so distant future, LLMs may become the first stop in the online shopping journey. For Tim Peterson, Digiday executive editor, video and audio, that trend has…...
Media Buying Briefing: How Instrument won Croc’s business in a day
1+ week, 7+ hour ago (163+ words) This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → No one can dispute that technology has muscled its way into…...
Kroger’s new CEO, a Walmart veteran, is focused on speed and execution
3+ week, 3+ day ago (629+ words) This story was first published by Digiday sibling ModernRetail Kroger’s announcement last month that it would buy Giant Eagle for just under $1.7 billion was one of the grocer’s first major moves under new CEO Greg Foran, an indicator of how…...
How 3 brands are using TikTok Shop to expand abroad
1+ mon, 2+ week ago (1262+ words) This story was first published by Digiday sibling ModernRetail Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets. Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company MBX and luxury resale…...
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
1+ mon, 3+ week ago (634+ words) Walmart has agreed to acquire Vibe.co, an outfit specializing in bringing SME’s media to CTV, in a move extending the retail giant’s multi-billion-dollar push into advertising over recent years. Financial terms of the deal were not publicly disclosed, although…...
How Fanatics moved from audience targeting to optimizing campaigns for customer LTV
1+ mon, 3+ week ago (520+ words) Fanatics Sportsbook recently adopted a different approach to its performance marketing, especially on CTV, after experimenting with ad tech outfit Cognitiv, which led it to move toward a more system-led approach. For years, performance marketers have built campaigns around the…...
WTF is agentic commerce? | How brands can make loyalty and promotions agent-ready
2+ mon, 14+ hour ago (1364+ words) This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers....
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
2+ mon, 1+ week ago (607+ words) This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → As AI is increasingly becoming embedded in marketing workflows, the technology is…...
TikTok now has a seat next to Amazon and Walmart in RFPs
2+ mon, 1+ week ago (722+ words) Brands are starting to put TikTok Shop in writing. The platform is appearing in formal agency RFPs alongside Amazon and Walmart as a named channel with a committed budget. Normally, it’s more of a footnote on them. That’s a significant…...
The case for and against publishers buying paid traffic
2+ mon, 2+ week ago (822+ words) Ends Friday: Save 35% on an annual Digiday+ membership. Publishers are quietly leaning harder on paid traffic to offset referral traffic declines, treating it as a lifeline for audience growth in a world where search referrals may eventually “go to zero....