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News
Building trust and meeting consumers' needs in commerce media campaigns
14+ hour ago (405+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...
Walmart’s retail media strength offsets slowest sales gains in years
4+ day, 14+ hour ago (153+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. NEW: This story pulls from our recently updated Live Earnings Report: Marketing & Advertising Tracker Q2 2026. The news: Walmart’s retail media business powered strong Q2 advertising growth, even as…...
Marketplaces win the first sale, not your website
5+ day, 13+ hour ago (129+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: 44% of US adults typically buy a new brand on an online marketplace like Amazon or Walmart, more than double the 21% who buy on the…...
B2B Social Media and Influencer Marketing 2026
6+ day, 14+ hour ago (119+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. B2B brands build credibility beyond their own messaging. As buyers increasingly rely on outside validation—and AI systems cite many of the same third-party sources—marketers need…...
Retail AI works best when shoppers feel the benefits, not the surveillance
1+ week, 14+ hour ago (207+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Checkout is becoming AI’s clearest consumer-facing ROI case in retail. However, there’s a disconnect between both parties around AI use for theft reduction. Zooming…...
Shoppers still buy through retailers' own AI, not ChatGPT
1+ week, 3+ day ago (132+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: Retailer-native AI assistants will drive 54.1% of US AI-driven retail ecommerce sales in 2026, keeping retailers ahead of general-purpose AI platforms through 2030, according to a July…...
EMARKETER Podcast: Amazon's AI Gaining Traction? Will AWS Eclipse Retail Soon? — The 3 Big Questions for Amazon | Behind the Numbers
1+ week, 3+ day ago (149+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. On today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with consumers, advertisers, and enterprise clients?...
Zillow and Pinterest partner to provide advertisers with audience data on high-intent shoppers
1+ week, 4+ day ago (295+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Zillow and Pinterest are working together to offer targeted ads opportunities that reach consumers in the process of planning moves, renovations, and home purchases....
Shoppers are checking out on TikTok more than anywhere else
1+ week, 5+ day ago (137+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: 70% of US social buyers have made a purchase on TikTok in the past 12 months, more than on any other social platform, according to an…...
Online grocery shoppers are making Amazon a default stop
2+ week, 13+ hour ago (164+ words) eMarketer Online grocery shoppers are making Amazon a default stop Readiness woes temper marketer confidence in AI adoption benefits AI Visibility Index: Financial Services Leaders and Movers TikTok’s AI-created health content raises new risks for platform users Everyday logistics are…...