7+ hour, 45+ min ago  (607+ words) The conversation with Collin Colburn, vice president of commerce and retail media at IAB, highlighted how Target's retail media network is moving away from traditional post-campaign measurement toward using shopping signals to optimize campaigns in real time. It's a shift…...

16+ hour, 21+ min ago  (613+ words) AI also automates programmatic buying, allowing advertisers to purchase digital OOH (DOOH) inventory through demand-side platforms (DSPs) such as Google's DV360 and The Trade Desk, according to a January 2026 EMARKETER report. The combination retains OOH's broad physical reach while adding digital…...

3+ day, 3+ hour ago  (149+ words) e Marketer For creators, the reply button is the relationship Price and AI are driving Mother's Day shoppers to spend more this holiday FAQ on affiliate marketing: How AI and creators are reshaping the channel in 2026 So Fi introduces HELOC…...

3+ day, 3+ hour ago  (434+ words) The model operates through affiliate networks, including CJ, Awin, and Partnerize, which connect advertisers with publishers, manage tracking, and process payments. Advertisers pay only for measurable results, making affiliate one of the more cost-accountable channels in digital marketing. US advertisers…...

3+ day, 18+ hour ago  (135+ words) e Marketer The biggest wall between enterprise ecommerce and agentic AI is trust The hidden cost of returns and how retailers can get ahead of it Fieldhouse Media Networks launches the first sports network of its kind for Indiana fans…...

4+ day, 3+ hour ago  (151+ words) e Marketer Key stat: Security and privacy concerns top the list of infrastructure barriers to agentic commerce adoption at 42. 5%, edging out data quality/readiness (40. 2%), according to a December 2025 survey from Logicbroker. Use this chart: Drop this in your next ecommerce…...

6+ day, 16+ hour ago  (680+ words) Local marketing encompasses the strategies businesses use to reach consumers within a specific geographic area, whether through search ads, out-of-home displays, CTV, social media, or traditional broadcast. It serves everyone from single-location restaurants to multi-location franchises and national brands with…...

1+ week, 3+ hour ago  (605+ words) The disconnect between how brands plan campaigns and how retailers execute them could be preventing retail media networks (RMNs) from winning upper-funnel budgets. Often, the gap often takes shape well before execution. Campaign planning begins with an integrated brief that…...

1+ week, 3+ hour ago  (462+ words) David's Bridal shoppers can now make purchases within Chat GPT or Microsoft Copilot, another signal that retail at large is headed on an AI-enabled path. David's Bridal defines its shopper as the "household CEO," said chief technology officer Scott Saeger,…...

1+ week, 2+ hour ago  (189+ words) e Marketer Marketers know what personalization looks like, they just can't produce enough of it Record Mother's Day spending shows consumers still willing to splurge Why shoppable media needs an overhaul in a fractured commerce landscape New partnership seeks to…...