News
Silverpush Brings Broadcast-Quality You Tube Buying to EMEA Advertisers with Silver Screen
2+ hour, 39+ min ago (127+ words) by Exchange Wire Press Box on 5th May 2026 in News Silverpush announced the EMEA rollout of Silver Screen, its broadcast-quality classification layer for You Tube. Silver Screen is a solution capable of classifying channels against broadcast standards at scale, enabling advertisers…...
Attribution & Measurement: James Mc Neely, Havas Media Network
3+ hour, 9+ min ago (184+ words) James Mc Neely, head of CSA in Southeast Asia at Havas Media Network, shares his excitement about attending ATS Singapore 2026, where he will be speaking on a panel about The Measurement Gap: Fixing Attribution in a Fragmented Market. James' role…...
Agentic Commerce & AI Readiness: A Coffee With Gemma Spence
1+ week, 6+ day ago (457+ words) by Dana Lee on 22nd Apr 2026 in Video Interviews Gemma explains how awareness is shifting towards metrics like share of model and share of mention in AI-generated answers, moving from keyword- to prompt-based strategies. Their conversation delves into advertisers' concerns around…...
44% of Web Inventory Fails Quality Standards, Picnic Finds
2+ week, 6+ day ago (347+ words) by Exchange Wire Press Box on 15th Apr 2026 in News 44. 4% of domains now fall below accepted quality thresholds, according to Picnic's Inventory Quality Report 2026, highlighting a growing gap between the scale of digital supply and the value it delivers. Based on…...
Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI
1+ mon, 3+ day ago (660+ words) by editorial on 2nd Apr 2026 in News Roman Vrublivskyi, CEO of Attekmi, explores this year's top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad strategies, and…...
Perion's AI Agent Outmax Now Available for Tik Tok, Delivering up to 25% Greater Media Performance in Early Results
1+ mon, 3+ week ago (169+ words) by Exchange Wire Press Box on 10th Mar 2026 in News Perion Network Ltd. , an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today (10th March, 2026) announced the launch of its proprietary Outmax AI agent for Tik…...
digital Audience Accelerates UK Expansion with Local Leadership
1+ mon, 4+ week ago (268+ words) digital Audience is strengthening its presence in the United Kingdom as a priority growth market in 2026, appointing Paul Smith as managing director UK and Cristina (Rusu) Ghiuta as customer success manager UK. The expansion forms part of digital Audience's broader…...
Exchange Wire on Meta AI Shopping & Paramount Winning WBD
1+ mon, 4+ week ago (282+ words) by Dana Lee on 6th Mar 2026 in Podcast In this episode of The Mad Tech Podcast, Exchange Wire CEO Rachel Smith and COO Lindsay Rowntree join head of marketing, Grainne Reid, to discuss the agentic commerce and streaming landscapes. They look…...
Clinch Enhances Its Digital Asset Management (DAM) With Debut of Creative Templates Catalog and AI-enabled Atomic
2+ mon, 1+ week ago (213+ words) Key benefits of the Creative Template Catalog:" Accelerated speed to market " Built-in best practices by design " Scalable, brand-safe creative Flexible templates allow teams to generate and adapt creative across formats, sizes, and channels while maintaining consistent brand standards. AI auto-tags…...
Digest: e Bay Acquires Depop; Amazon Overtakes Walmart in Annual Revenue; Scopely Agrees $1bn Deal for Turkish Game Developer - Exchange Wire. com
2+ mon, 1+ week ago (310+ words) by Sheila Obeng-King on 23rd Feb 2026 in News In today's Digest we discuss e Bay acquiring Depop for USD$1. 2bn, Amazon overtaking Walmart in annual revenue, and Scopely agreeing a $1bn deal for a Turkish game developer. e Bay has agreed to acquire…...