News
Retailers are taking a more complex approach to loyalty
3+ hour, 13+ min ago (267+ words) By Glossy sister site Modern Retail, the 2026 Modern Retail Index takes a deep look at the top retailers " from big-box stores to pharmacies to specialty retailers " and analyzes how they are recalibrating amid current industry challenges. Among other strategies described…...
Legacy skin-care brands are restructuring PDPs to stay visible in GEO AI search
3+ week, 4+ day ago (468+ words) At a Glossy AI Marketing Strategies event held on February 11, executives from legacy skin-care brands made one thing clear: Traditional SEO playbooks are no longer enough. Speaking at Oasis Assembly, Dawn Hilarczyk, COO of Borghese, and Hillary Hutcheson, CMO of…...
Limited inventory and thoughtful partnerships: How brands at NRF are making the most of TikTok Shop
1+ mon, 3+ week ago (536+ words) The TikTok virality machine is a powerful tool for fashion and beauty brands. Either through TikTok Shop or regular TikTok content, a viral moment on the platform has proven to driven millions of dollars worth of sales. But brands need…...
How Alhena is using AI to create a premium client advisor for the luxury market
1+ mon, 4+ week ago (211+ words) Ashu Dubey, co-founder and CEO, Alhena In luxury, the most valuable asset has never been the product. It's the person who remembers the clients; the associate who knows someone is a 38 in tailored jackets but a 40 in coats, or the…...
'Moving even faster': Target is stockpiling raw material and using AI to capitalize on trends as they come
2+ mon, 2+ week ago (395+ words) Trends today move faster than ever. And being able to jump on a trend the moment "or, better yet, before "it becomes popular is fashion's Holy Grail. But design, sampling and production are all time-consuming processes. So, how can a…...
Pandora is betting on AI agents to scale service and emotional selling during the peak holiday season
2+ mon, 2+ week ago (820+ words) On February 11 in NYC, join Glossy for AI Marketing Strategies, a one-day event where industry leaders will dive deep into marketers" experiences with and emerging best practices for integrating AI tools into the key layers of the marketing process. When…...
From UGC to R&D: POV Beauty's Ani Hadjinian on leveraging community for every product launch
3+ mon, 6+ day ago (264+ words) Cyber Week: Save 50% on a 3-month Glossy+ membership. Ends Dec 5. POV's business fundamentals reflect Hadjinian's background in global operations. The formulation partners in Korea, the early focus on skin-care-adjacent products and the investment from Imaginary Ventures, which has also backed…...
Why fashion companies are launching mobile apps, despite the 'high barrier of entry"
3+ mon, 1+ week ago (546+ words) Cyber Week: Save 50% on a 3-month Glossy+ membership. Ends Dec 5. 2025 has been the year of the fashion app. It's a surprising trend, especially given data from the mobile measurement company Adjust, which found that global installs of e-commerce apps are…...
How Crocs is prioritizing personalization across strategies
3+ mon, 3+ week ago (256+ words) Personalization" is about more than just marketing emails. It's a process that can go all the way from the product design stage to in-store sales to post-sale follow-ups. That's according to Feliz Papich, vp of digital technology, experience and insights…...
The state of shoppable user-generated video: Shoppable video tactics for fashion and beauty brands
5+ mon, 3+ week ago (1723+ words) Nov. 3-5 | Connect with execs from Amika, Summer Fridays, "URA, Target and more This State of the Industry report, sponsored by Hue, explores how fashion and beauty brands are adopting shoppable user-generated video to promote authenticity and drive sales and ROI....