News
IDC - The Agentic Tug-of-War: Why Bots are Bad News for Retailers
3+ hour, 49+ min ago (341+ words) “Hey Alexa: add some eggs, cage-free, from my favorite brand list to my grocery order for the week.” “Sure. I’ve added a dozen New England Cage-Free Premium Eggs to your list. Should I complete the purchase now and have it…...
Print, AI, and the expanded buying committee: highlights from IDC’s Print Executive Dinner in London
1+ mon, 1+ week ago (890+ words) Last week, a select group of senior print and imaging executives gathered in London for IDC’s Print and Imaging Leadership Dinner. During this invitation-only evening, a conversation unfolded between IDC analysts and the people shaping the industry, moderated by IDC’s…...
Beyond the Predictions: Operationalizing Customer Intent at Every Touchpoint
10+ mon, 3+ week ago (602+ words) Customer relationships shift across moments, usage, roles, and goals, often in ways that challenge traditional thinking. It’s no longer sufficient for brands to predict what someone might do next. Instead, they must also understand why customers behave as they do…...