1+ day, 3+ hour ago   (747+ words) Marketing’s carbon footprint is getting harder to palm off to the sustainability team. New Australian analysis suggests advertising accounts for more than 5% of upstream supply chain emissions on average, and as much as 16% in some sectors, putting increased pressure on…...

6+ day, 4+ hour ago   (347+ words) Ampersand Estates has appointed Access Communications as its public relations agency in Singapore for a six-month engagement, as the Western Australian luxury estate looks to deepen its presence in the market. Under the remit, Access Communications will lead strategic media…...

2+ week, 1+ day ago   (459+ words) Tokopedia and TikTok Shop are putting Indonesia’s local entrepreneurs, makers and creators at the centre of their latest #BeliLokal push, portraying them as modern-day “heroes” in a new Independence Day campaign as sales of local products through the ecosystem rose…...

2+ mon, 3+ week ago   (593+ words) What brands can learn from beauty Beauty may have reached this tipping point first, but the behaviours driving its success are no longer unique to cosmetics. Whether consumers are buying a smartphone, home appliance or fitness tracker, they're increasingly looking…...

1+ mon, 2+ day ago   (378+ words) Australian swimwear brand Seafolly is stepping up its ambitions in China, launching a localised expansion strategy that goes well beyond cross-border ecommerce as it targets a consumer market more than 50 times the size of Australia. The move sees Seafolly establish…...

1+ mon, 1+ week ago   (351+ words) Australia Post is looking to position itself as more than a delivery network, launching a new campaign to support small businesses and side hustlers across Australia’s growing eCommerce sector. The Big Boss Energy campaign celebrates businesses of all sizes, from…...

1+ mon, 3+ week ago   (571+ words) Google is expanding its commerce offering in Southeast Asia with a suite of new advertising tools designed to help brands capitalise on the region's growing appetite for video shopping and creator-led commerce. Unveiled at Google Marketing Live Southeast Asia in…...

2+ mon, 1+ hour ago   (293+ words) TikTok has confirmed it has laid off employees in Indonesia as the company restructures its research and development (R&D) organisation, marking the latest move in its post-merger integration with Tokopedia. In a statement, the company said the restructuring is aimed…...

3+ mon, 4+ day ago   (455+ words) HEPMIL Media Group has come a long way from running a single meme page in Singapore to building a regional creator ecosystem that recently came under the Publicis Groupe umbrella. Speaking on Marketing Connected's “In Conversation” podcast, CEO and co-founder…...

2+ mon, 3+ week ago   (472+ words) Amplify has acquired Melbourne-based creative agency Snack Drawer, adding one of Australia’s most respected culture-first independent agencies to its growing creator economy business. The acquisition marks the latest step in Amplify’s evolution from a creator-focused event launched by founders Alex…...