5+ day, 11+ hour ago  (515+ words) Australia's online ad market has recorded its strongest March quarter on record, reaching AU$4. 9 billion as digital ad investment continued to broaden beyond major brand advertisers. The IAB Australia Internet Advertising Revenue Report, prepared by Pw C Australia, found total…...

2+ week, 6+ day ago  (399+ words) Tik Tok Shop Philippines said its active creator base has doubled year-on-year, as brands increasingly turn to livestreamers, affiliates, and content creators to drive product discovery and conversion in the country's fast-growing discovery-commerce market. "The Tik Tok Shop Creator Awards…...

2+ week, 5+ day ago  (271+ words) Lazada Singapore has appointed Grayling as its new public relations agency, tasking the firm with strengthening the e Commerce platform's brand positioning in the local market. In a statement to MARKETING-INTERACTIVE, the agency said the appointment is for an initial…...

3+ week, 4+ day ago  (456+ words) Science Centre Board (SCB)has appointed Alsoknownas (AKA) as its new public relations agency. According to tender documents seen on Ge BIZ, the appointment runs from 1 April 2026 to 31 March 2027, with an option to extend for an additional year. The remit…...

1+ mon, 2+ week ago  (448+ words) The Urban Redevelopment Authority (URA) has appointed independent agency UNIFORM as its social media agency of record following an open tender held in Q4 2025. The appointment is for two years. Under the mandate, UNIFORM will conceptualise, implement and manage an "always-on…...

3+ mon, 2+ week ago  (356+ words) This post is sponsored by ADA. Southeast Asia is the most dynamic digital commerce market in the world right now. Consumer spending is accelerating, social commerce has become a primary revenue channel across the region's largest economies, and the gap…...

2+ mon, 1+ week ago  (228+ words) The Bazar Ram Raya experience curates products, content, and deals in one seamless environment, offering reassurance to shoppers while eliminating the endless research and second-guessing common during the season. Don't miss: Why a jug sits at the centre of Yeo's…...

2+ mon, 1+ week ago  (280+ words) The technology rollout centres on Salesforce's Agentforce Marketing and Data 360 platforms, which the retailer says will help unify customer insights across its sprawling portfolio of brands and enable more personalised, omnichannel experiences. Don't miss: XPENG taps into Erajaya's consumer network…...

3+ mon, 18+ hour ago  (561+ words) Australia's over-the-counter healthcare market is projected to reach A$6. 75 billion in 2026, but strict regulatory frameworks continue to limit how brands communicate in channels such as social media. That tension is prompting agencies to rethink how pharmacy brands connect with consumers,…...

2+ mon, 3+ week ago  (505+ words) As Eid approaches, new global research conducted by the National Retail Federation (NRF) and IBM signals a decisive shift in how consumers prepare to shop" and how retailers must respond. While physical stores remain dominant, with 72% of consumers still shopping…...