2+ hour, 47+ min ago  (518+ words) Solutions like Emma, an email marketing platform, help teams unify workflows, connect systems and turn fragmented data into actionable insights, all while improving campaign performance. Disconnected tools create friction. Teams waste time switching platforms, manually syncing data and reconciling inconsistent…...

3+ week, 3+ day ago  (153+ words) Campaign & Strategy Execution, Data & Measurement, Performance Marketing Tools Digital marketers are under constant pressure to do more with their budgets. But what if the answer isn't more digital spend " but instead" it's about making your existing investment work harder? At…...

1+ mon, 3+ day ago  (538+ words) A/B Testing & Optimisation, Sponsored Content Do you remember the days when searching for items online meant typing stiff, robotic phrases into search engines? For businesses that sought to boost rankings, this meant identifying valuable terms, measuring their volume, and…...

1+ mon, 1+ week ago  (689+ words) Messaging apps often serve as more than chat tools. In many Asian markets they also support payments and commerce inside the same app. Companies are now beginning to add AI agents to automate customer support and sales within these platforms....

2+ mon, 1+ week ago  (698+ words) Marketers and brands are shifting their focus toward platforms and techniques that go beyond traditional paid media and broad social feeds. Two recognitions this month " one for a Reddit-focused campaign specialist and another for an AI-SEO strategy provider " show how…...

3+ mon, 2+ week ago  (577+ words) Agentic artificial intelligence is moving out of innovation labs and into the operational core of digital marketing. Pub Matic's introduction of Agentic OS is a clear signal of that shift, re-framing agentic AI not as a tactical optimisation tool, but…...

4+ mon, 4+ day ago  (635+ words) Fluency has raised $40 million to expand an AI-driven platform designed to automate performance marketing workflows in major advertising channels. While the company positions its technology around "AI agents," the underlying value proposition is more familiar to enterprise leaders: reducing manual…...

3+ mon, 1+ week ago  (781+ words) According to reporting by the Financial Times, Google is expanding its AI-powered shopping experience by embedding personalised ads directly into its AI chat interface. The effort is built around what the company calls a "Universal Commerce Protocol," designed to let…...

5+ mon, 2+ day ago  (372+ words) The study points to a shift toward more connected store operations. Many front line staff say they struggle to get the information they need when speaking with customers. They also say better tools would make their work less stressful and…...

5+ mon, 4+ day ago  (286+ words) Every day, thousands of emails leave your organisation, each one carrying your brand, your tone, and your credibility. The average office worker sends around 32 emails a day. In a company of 300 people, that's nearly 200, 000 emails every month, each one a…...