6+ hour, 25+ min ago   (219+ words) Figuring out why a customer leaves or hesitates during shopping mode is a tough challenge in digital commerce. Here's one possible remedy: Constentsquare is partnering with Klaiyo to help brands react instantly to consumer behavior. The arrangement, which pairs Contentsquare’s…...

11+ hour, 26+ min ago   (177+ words) New research published by Omnicom's PHD and WARC projects consumer spending facilitated by AI agents will reach $3.35 trillion by 2030. That would be about 3.8% of global consumer spending, up from the estimated 1.3% in agent-facilitated spending expected this year (about $944 billion). According…...

11+ hour, 26+ min ago   (169+ words) New research by WARC and Omnicom media agency PHD predicts that consumer spending facilitated by AI agents will reach $3.35 trillion by 2030. That would be about 3.8% of global consumer spending, up from the estimated 1.3% in agent-facilitated spending expected this year (about…...

4+ day, 7+ hour ago   (171+ words) Most brands have a website problem: They spend money on pulling in traffic, but 90% of visitors remain anonymous, and 96% leave without subscribing to emails or buying a single thing, according to research from Listrak. "Websites represent the biggest opportunity for…...

4+ day, 10+ hour ago   (677+ words) Advertising and marketing hype has become heavily saturated with the term "agentic buying" for back-to-school purchases, but the distinction between actual transactional data and futuristic projection only becomes more blurred as the season gets underway. This year will be artificial…...

2+ week, 7+ hour ago   (332+ words) Independent OOH agency Talon has acquired PJX Media, a move that Talon said makes it the largest independent OOH specialist in the U.S. Financial terms weren’t disclosed. Talon was founded in the UK and expanded to the US in 2018. It’s been…...

2+ week, 2+ hour ago   (207+ words) Email senders and other people in marketing face at least one dilemma: How do they scale content without losing their brand voice? Attentive, an omnichannel marketing platform, is offering a solution. Its new product, Brand Voice 2.0 provides marketers with greater…...

2+ week, 7+ hour ago   (258+ words) B2C marketers have many channels to work in, from email to text. But one that has eluded numerous teams is social. How does a brand turn comments, messages, creator partnerships and user-generated content into lasting customer relationships? Klaviyo, the B2C CRM platform,…...

2+ week, 3+ day ago   (507+ words) Amazon on Wednesday replaced Rufus with “Alexa for Shopping,” an ecommerce AI bot that can answer queries and take actions on behalf of users. It personalizes shopping experiences by enabling consumers to ask all types of questions related to category…...

2+ week, 4+ day ago   (59+ words) MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Shopline And Shopify Settle Their Software Copyright Suit - Comcast Selloff Signals New Era Of Hollywood Moguls - Delta To Feature 'Wall Street…...