8+ hour, 54+ min ago   (253+ words) Following its recent Amazon product tag launch, YouTube is further expanding its shopping affiliate program with a small test designed to introduce alternative creator product tags tied to local merchants. “We’re running a small affiliate shopping experiment to show the…...

3+ day, 14+ hour ago   (403+ words) Brands have begun to embrace AI search as an important new part of the marketing toolkit. Yet, at least for supplement brands, it’s not necessary to have a dedicated AI search strategy to show up in AI results, according to…...

3+ day, 11+ hour ago   (199+ words) Stagwell’s Code And Theory is adding more muscle to its global digital transformation leadership team with the addition of former Accenture and Meta executives. Deepthi Reddy Sanikommu is joining as group director, enterprise platforms and Dave Thomas as group director…...

3+ day, 11+ hour ago   (460+ words) At an ANA board of directors meeting a while back, there was a discussion of current ANA initiatives focused on media. At the time, those included cross-media measurement, media sustainability, principal media, programmatic media, and retail media. At the end…...

4+ day, 7+ hour ago   (429+ words) What’s more important to consumers' monthly spending -- TV/streaming access or electricity? No doubt both. But at least there are options with the former. Average cable/satellite monthly costs for the total U.S. consumers are currently estimated at $125 per month....

4+ day, 14+ hour ago   (866+ words) Forbes' main digital traffic source to the publisher’s site is still search -- but it is under pressure as Google, Microsoft, Meta, Yahoo and others integrate artificial intelligence into search results to complete with newer engines from entrants such as OpenAI,…...

4+ day, 14+ hour ago   (866+ words) Forbes' main digital traffic source to the publisher’s site is still search -- but it is under pressure as Google, Microsoft, Meta, Yahoo and others integrate artificial intelligence into search results to complete with newer engines from entrants such as OpenAI,…...

4+ day, 13+ hour ago   (292+ words) The Home Depot has tapped Christine Foster as general manager and vice president of Orange Apron Media, the company’s retail media arm. She replaces Melanie Babcock, who left Home Depot last October to join 1-800-Flowers as chief marketing and growth…...

4+ day, 11+ hour ago   (411+ words) Connect Gatorade, Michael Kors, and SharkNinja with Gen Z students heading to college, and an Amazon Ads campaign that spans shoppable content, creator-led storytelling, immersive campus storefronts, and a livestreamed Kane Brown concert at the University of Wisconsin. Brown's concert,…...

1+ week, 2+ hour ago   (185+ words) Kohl’s management team may be new, but the results are all too familiar: Kohl’s says sales are still falling, with fourth-quarter revenue decreasing 3.9% to $5 billion. And comparable sales slipped 2.8%, both worse than forecast, after executives had hoped to at least…...