4+ hour, 30+ min ago  (639+ words) Returns as a Retention Strategy The traditional perception of returns as lost revenue is increasingly outdated. Reversso's data shows that 57% of post-purchase requests are resolved through exchanges rather than refunds, indicating that most customers are seeking solutions, not exits. Rodrigo…...

13+ hour, 16+ min ago  (205+ words) More than 31% of card transactions (credit and debit) in Mexico are generated through digital channels. These figures confirm that the country is entering a maturity phase in which electronic payments are expanding across more consumption moments, more channels, and more…...

1+ week, 1+ day ago  (496+ words) VTEX is a complete and composable e-commerce platform that provides efficiency and lower maintenance costs for companies looking to improve their IT investments and modernize their technology stack. Q: How does VTEX help its merchants cater to a market that demands…...

2+ week, 2+ day ago  (256+ words) Q: What reasons led to the creation of Digital 1to1, and what need was it designed to address? From the very beginning, we established strict criteria for participation. Online retailers attending our events must generate at least "5 million (US$5.9 million) in annual…...

2+ week, 5+ day ago  (138+ words) Mexico E-Commerce Poised for US$215 Billion Milestone Latin America has long been labeled a "high-growth" e-commerce region. According to leaders from AMVO and Endeavor Mexico, however, the industry has now crossed into something far more consequential: a structural transformation reshaping…...

2+ week, 6+ day ago  (1637+ words) Q: Omni Logistics has expanded significantly in Latin America, with operations in Mexico, Colombia, Chile, Peru, and now Brazil. How does Mexico anchor the company's regional strategy, both as a gateway to the United States and as a driver of intra-Latin…...

3+ week, 6+ hour ago  (470+ words) Artificial intelligence has moved from experimentation to execution in retail and e-commerce, fundamentally reshaping how consumers evaluate value, make purchase decisions, and engage with brands, said Alonso Y'ez, Vice President and Consumer Goods and Retail Leader for North LATAM, Capgemini,…...

3+ week, 1+ day ago  (508+ words) Latin America has long been labeled a "high-growth" e-commerce region. According to leaders from AMVO and Endeavor Mexico, however, the industry has now crossed into something far more consequential: a structural transformation reshaping retail, entrepreneurship, and the broader digital economy....

1+ mon, 2+ day ago  (787+ words) I've spent over 12 years in marketing across every stage you can think of: early-stage startups scraping together their first pitch deck, Series A and B companies finding product-market fit, well-funded growth-stage companies, and even unicorns and public companies. And I've…...

1+ mon, 3+ day ago  (379+ words) This transformation is driven by a young, tech-savvy population and increasingly robust digital infrastructure. Mexico now boasts 83.2% internet penetration and 80% smartphone adoption, both of which continue to act as structural catalysts for digital consumption. Drivers of Digital Acceleration The rapid…...