News
Is local adaptation the key to success in China's consumer market?
3+ hour ago (123+ words) Modern Ghana Is local adaptation the key to success in China's consumer market? CGTN Europe spoke to Chris Pereira, founder and chief executive of consultancy firm i Mpact. 00: 00 - Foreign brands shift to local control in China 00: 15 - Changing consumer habits and…...
EU probes deal that would give Chinese retailer a stake in France's Fnac Darty
2+ week, 9+ min ago (499+ words) The European Commission announced on Thursday that it is examining the transaction under the bloc's Foreign Subsidies Regulation'the first time a Chinese deal has been targeted under rules designed to prevent state-backed firms getting an unfair advantage in the EU's…...
Why Most Ghanaian Businesses Are Wasting Millions on Digital Marketing They Don't Understand'and How AI Can Fix It
2+ mon, 1+ week ago (323+ words) Digital marketing in Ghana has become a multi-million'cedi industry, yet for many businesses, the money spent doesn't translate into meaningful growth. Facebook ads, Google campaigns, email newsletters, social media posts'these are all essential tools, but without understanding how to use…...
SEO in 2026: How businesses can rank on google without a big marketing budget
3+ mon, 6+ day ago (918+ words) In 2026, digital marketing has become one of the most powerful growth tools available to businesses. Yet many entrepreneurs still believe ranking on Google requires massive marketing budgets, expensive agencies, and complex technical teams. That belief is wrong. The reality is…...