12+ hour, 37+ min ago  (1475+ words) Two years on from announcing his retirement from the media industry, Peter Zavecz is back -teaming up with fellow media veteran Ed Couche to launch new retail media player Works Media Zavecz, left, and Couche have unveiled Elders is among…...

3+ day, 6+ hour ago  (286+ words) In an age of instant consequences, reputation can no longer be treated as a minor communications concern. "For years we've measured reputation through different proxies " but we've never been able to walk into the boardroom and say, with confidence, this…...

1+ mon, 1+ week ago  (338+ words) Horticulturalist and TV host Jamie Durie has joined Lead Story as a presenter, where he will develop and present original programming focused on sustainability and design. This partnership aims to expand Lead Story's premium lifestyle content and enhance its global…...

2+ mon, 1+ week ago  (132+ words) Mark Ritson takes a dim view of the announced WPP brand restructure that will see Ogilvy, VML and AKQA tied together within the organisation. Ritson: "Brand architecture has a way of following organisational structure" The worst possible option: Cindy Rose's…...

3+ mon, 1+ week ago  (179+ words) Jane Lu has released a new miniseries from her business podcast, The Lazy CEO, focused on helping entrepreneurs and professionals build and strengthen their personal brand in 2026. The new year is the perfect time to set new intentions, especially when…...

3+ mon, 1+ week ago  (623+ words) Google has become the latest technology giant to use AI-powered search to funnel consumers directly to checkout, allowing brands to offer exclusive discounts within AI Mode. The discount AI shopping follows similar moves by Open AI and Microsoft. Known as…...

4+ mon, 2+ week ago  (469+ words) Fur Media has appointed Laura Mason as head of programmatic to lead its national programmatic digital out-of-home offering and strategy. Fur Media, Australia's first pet-focused media channel, today announced the appointment of Laura Mason as head of programmatic. In the…...

5+ mon, 2+ week ago  (1000+ words) The author Remi Audette Last week, I read a Linked In post that made me bristle. A Saa S company was celebrating what they called a "growth hack: creating Reddit threads with product recommendations, positioned within seemingly genuine peer conversations,…...

5+ mon, 3+ week ago  (310+ words) The refreshed platform will allow marketers to search, shortlist and assess agencies across every discipline. The register includes a natural language AI tool, underpinned by Anthropic's Claude, which can match marketers with agencies that best fit their specific briefs. Speaking…...

6+ mon, 4+ day ago  (526+ words) Doubleverify has deepened its partnership with Microsoft Advertising, expanding measurement coverage for Audience ads and launching DV Campaign Automator" to streamline campaign management. The announcement: Double Verify (DV) (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, and…...