2+ hour, 56+ min ago  (337+ words) Even with all the hype around streaming, traditional TV still dominates ad spend. Advertisers are putting $139 billion into linear ads this year, compared to just $33 billion for ads on streaming/connected TV. "This is a game-changer," Lu said, "because we…...

1+ week, 6+ day ago  (684+ words) The findings challenge a long-standing assumption in marketing. Traditionally, brands are taught to emphasize how well a product matches the needs of their target audience. Wallach's research suggests that clearly signaling who a product isn't meant for can strengthen its…...

1+ week, 6+ day ago  (265+ words) Newswise " Digital Science, a technology company providing innovative solutions to stakeholders across the research ecosystem, is pleased to announce the acquisition of Ontopic, a pioneer in Virtual Knowledge Graph technology. Based in Bolzano, Italy, Ontopic is a spin-off from the…...

1+ week, 6+ day ago  (265+ words) Newswise " Digital Science, a technology company providing innovative solutions to stakeholders across the research ecosystem, is pleased to announce the acquisition of Ontopic, a pioneer in Virtual Knowledge Graph technology. Based in Bolzano, Italy, Ontopic is a spin-off from the…...

3+ mon, 3+ week ago  (252+ words) Abstract Crowded environments have become commonplace in everyday life, yet their influence on product-related decisions and how businesses can strategically leverage these environments to maximize performance remains underexplored. Building on the concept of psychological distance, our research examines the impact…...

3+ mon, 3+ week ago  (369+ words) Newswise " Dec. 15, 2025"New research uncovers a major blind spot in how people read and interpret online reviews, one that can lead to wasted money, disappointing purchases and piles of low-quality products. As many as 98% of consumers check reviews before buying,…...

4+ mon, 2+ day ago  (245+ words) Abstract This paper presents a comprehensive analysis of green consumer behaviour in digital environments, highlighting the increasing influence of digital marketing on sustainable consumption choices. The research uses a theory-context-characteristic-methodology (TCCM) framework, analysing 67 empirical studies published between 2002 and 2025 through various…...

4+ mon, 4+ day ago  (352+ words) Newswise " If your gift can't survive a 12-inch drop, it's not ready to ship. That's a test Virginia Tech packaging expert'Laszlo Horvath wishes everyone would use before sealing a box. "Most people don't see the rough conditions packages go through,…...

5+ mon, 11+ min ago  (881+ words) The American Chemical Society (ACS) is a nonprofit organization founded in 1876 and chartered by the U.S. Congress. ACS is committed to improving all lives through the transforming power of chemistry. Its mission is to advance scientific knowledge, empower a global community…...

5+ mon, 4+ day ago  (450+ words) [Newswise image]In the field of integral impeller machining, plunge milling is widely recognized for its high efficiency and is increasingly adopted for roughing processes. However, it faces persistent challenges: redundant tool paths, difficulties in addressing the Sudden Increase of…...