1+ hour, 10+ min ago   (343+ words) As sales leaders you probably spend a lot of time coaching your teams on what to say. But just as important is how those conversations make the buyer feel. One of the fastest ways to create resistance is to make…...

4+ week, 2+ hour ago   (32+ words) Who Are the Financial Buyers in the Printing Industry? Printing Impressions Peter Schaefer, partner of New Direction Partners, shares who the financial buyers are in the printing industry, beyond the strategic buyers....

1+ mon, 3+ week ago   (90+ words) Printing Impressions Too often when it comes to marketing campaigns we hear the same refrain: the digital marketing team and the direct mail team are two different buckets competing for the same dollars and trying to justify why they should…...

4+ mon, 3+ week ago   (646+ words) Competing on price alone has become one of the biggest challenges facing print businesses. Many print shops find themselves trapped in constant price pressure where margins shrink and customers easily switch providers. This environment makes long term growth difficult and…...

3+ mon, 1+ week ago   (45+ words) Who Are the Active Strategic Consolidators in the Printing Industry? Printing Impressions Ashley Roberts, content director of Printing Impressions, takes some time to chat with Peter Schaefer, partner of New Direction Partners, about who the active strategic consolidators are right…...

4+ mon, 3+ week ago   (185+ words) Adrienne Streeter, President of Streeter Printing, shares her five-decade journey in print, lessons in leadership, succession planning, resilience through recessions and COVID, and why print remains essential in a digital world. Adrienne Streeter grew up in print — collating at the…...

4+ mon, 3+ week ago   (171+ words) Chelsie Schmid, owner of IntegriPrint, shares her journey from part-time bindery worker to print company owner, navigating succession, family balance, and the evolving role of print in a digital world. Chelsie Schmid didn’t set out to build a career in…...

6+ mon, 2+ week ago   (111+ words) AI has permanently changed the security landscape for print providers, and most organizations are more exposed than they realize. As AI and automation become embedded in modern print workflows, printers are no longer just producing output; they are generating, processing,…...

5+ mon, 1+ week ago   (156+ words) 00:00 Meet Kim Woodin 00:40 Six Shirts Surprise 01:51 Expo QR Code Find 03:26 Investing in Staff 06:45 Print Marketing Works 08:07 How Kim Got Started 09:42 Going Digital and Buying 10:58 COVID Supply Chaos 13:50 What She Loves Now 16:28 Networking for Growth 20:25 Web to Print Talk 22:18 Monthly Marketing…...

6+ mon, 3+ hour ago   (93+ words) In graphics installation, there are two main approaches to getting installs done. One is to hire or train your own staff of installers. The other is to contract experienced, independent installers. But which, or both, is best for graphics producers…...