News
Local Advertising: The Long-Term Hard Sell? | Radio & Television Business Report
3+ hour, 4+ min ago (118+ words) Car dealerships, grocery stores, and big retailers were once the underpinnings of local advertising. But that's changed, leaving media companies and ad agencies scrambling to find new clients. What has changed and what business will be fueling the growth through…...
Tenetic Takes On ‘Gaps’ in Ad Performance, Measurement | Radio & Television Business Report
1+ week, 6+ hour ago (173+ words) Tenetic, an AI-powered insights and intelligence platform for local and national advertising buyers and sellers, has moved forward with the launch of a research and industry initiative focused on identifying today's structural challenges in advertising performance and surfacing ideas to…...
AI-Powered Spec Spot Videos Get Waymark Integration | Radio & Television Business Report
1+ mon, 3+ week ago (205+ words) AI-Powered Spec Spot Videos Get Waymark Integration'Radio & Television Business Report ShareBuilders, provider of an eponymous CRM platform for media sales teams, is rolling out a new integration with AI video technology specialist Waymark. It is designed to give sales team…...
A Small Businesses Streaming TV Solution, From DirecTV
2+ mon, 4+ week ago (211+ words) Sports content delivery for such businesses as hotels, bars and lounges, restaurants, salons, private offices, senior residences and airlines has become big business. That explains why direct broadcast satellite TV provider and broadcast TV industry consolidation foe'DirecTV'is introducing a streaming…...
Broker Power: Why Transaction Representation Matters
3+ mon, 4+ day ago (242+ words) Ed Henson is a broadcast licensee. He's also a veteran media broker who believes the National Association of Media Brokers remains a vital group of dedicated professionals who have the experience and knowledge to best navigate buyers and sellers toward…...