8+ mon, 1+ week ago  (200+ words) Source: Franklin Madison Direct " | "Tue, 15 Jul 2025, 07:00:33 EDT The annual report provides an analysis of the current direct mail marketing landscape and its effectiveness, showcasing data collected from both B2B and B2C marketing leaders and consumers. Today's top brands are leaning into proven…...

3+ hour ago  (136+ words) Source: Franklin Madison Direct " | "Thu, 26 Mar 2026, 13:40:57 EDT The findings highlight a channel evolving beyond performance validation, with marketers focusing less on volume and more on targeted execution, personalization, and coordinated digital experiences. Key findings from the 2026 report include: About Franklin…...

2+ mon, 1+ week ago  (209+ words) Source: HotDeals " | "Mon, 12 Jan 2026, 14:15:57 EST Importantly, this shift is not confined to a single demographic group. While deal-seeking behavior has often been associated with younger consumers, the data indicates that price comparison and coupon usage are now broadly distributed across…...