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News
You're Probably Planning for the Holiday Rush. But Are You Planning for Holiday Research?
2+ hour, 10+ min ago (481+ words) All Articles Retail You're Probably Planning for the Holiday Rush. But Are You Planning for Holiday Research? By Emily Elliott 07/24/26 When marketers think about the holiday season, the focus often turns to Black Friday, Cyber Monday and the promotions that…...
Why seasonal sourcing is becoming more than a marketing strategy
1+ mon, 1+ week ago (632+ words) All Articles Uncategorized Why seasonal sourcing is becoming more than a marketing strategy How restaurants are turning peak-season ingredients into margin drivers and brand signals. For foodservice operators, seasonal sourcing is becoming more than a quality play — it’s also a…...
Digital brand protection: Bridging the gap between marketing and cybersecurity
1+ mon, 3+ week ago (747+ words) All Articles Marketing Digital Technology Digital brand protection: Bridging the gap between marketing and cybersecurity Marketing's expansion of an organization’s digital footprint inadvertently widens the attack surface and increases cybersecurity concerns. To mitigate this risk, modern digital brand protection requires…...
Why more traffic no longer means more leads for local businesses
2+ mon, 4+ day ago (691+ words) All Articles Marketing Digital Technology Why more traffic no longer means more leads for local businesses Despite seeing solid website traffic, many local businesses fail to translate traffic into increased leads or revenue. To close this traffic-to-leads gap, businesses must…...
4 reasons your retail logistics tech project is over budget and under-delivering
2+ mon, 1+ week ago (731+ words) All Articles Retail 4 reasons your retail logistics tech project is over budget and under-delivering Logistics technology projects fail to meet their goals because of planning and design errors, rather than implementation problems. To succeed, writes JBF Consulting's Brad Forester, organizations…...
AI doesn’t care about your ad budget
2+ mon, 2+ week ago (656+ words) All Articles Marketing AI in Marketing AI doesn’t care about your ad budget As AI becomes the first layer of research, the rules of discoverability are changing rapidly. Paid research is losing ground to credibility -- and most brands haven’t noticed....
How B2B marketers can succeed in the age of AEO
2+ mon, 2+ week ago (361+ words) All Articles Marketing AI in Marketing How B2B marketers can succeed in the age of AEO As AEO and zero-click searches gain traction, B2B marketers can still use foundational SEO practices – with key additional strategies – to rank high in results. By Mike…...
In a digital world, nature sells
3+ mon, 1+ day ago (572+ words) All Articles Marketing Brands & Campaigns In a digital world, nature sells Sustainability and a natural-first approach in business is good for the environment as well as for growth and marketing, helping companies stand out in a high-tech, low-trust economy. By…...
2026 will expose broken marketing workflows being masked by AI
3+ mon, 4+ week ago (702+ words) All Articles Marketing AI in Marketing 2026 will expose broken marketing workflows being masked by AI Marketers eager to scale AI are hitting a wall because their workflows aren’t ready to scale with it. Wrike’s Christine shows why AI won’t fix…...
How retailers can make the most of the feline phenomenon
5+ mon, 2+ week ago (586+ words) All Articles Food Consumer Insights How retailers can make the most of the feline phenomenon Retailers adjust to a new breed of cat owners as 2026 marks the “Year of the Cat." By Nestlé Purina 02/06/26 Cat owners are looking for elevated…...