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News
The new fundamentals of brand strategy for modern social media
1+ hour, 10+ min ago (467+ words) User behaviors have changed and marketers need to update their mindsets to align with the shifts. Social media engagement has changed a lot over the past five years, with the rise of short-form video and algorithmic-defined recommendations, turning social apps…...
How to build a brand on Facebook
1+ day, 1+ hour ago (491+ words) Meta’s flagship app has more than 3 billion users and has seen a resurgence due to the popularity of Reels. Despite many proclamations of its demise, Facebook continues to see high usage. The platform has billions of users who rely on…...
5 tips for building an effective brand presence on TikTok
6+ day, 23+ hour ago (625+ words) As part of a series of marketing overviews, Social Media Today the best ways for marketers to engage with trends and influencers on the short-form video platform. As marketers look toward the second half of 2026, it’s important to consider holiday…...
Reddit expands Shopify integration access globally
2+ mon, 2+ day ago (269+ words) The two platforms offer a streamlined authorization for linking accounts, plus data tracking and automated catalog syncing. Reddit announced that all Shopify merchants globally can access its Shopify integration, which makes it easier for Shopify users to launch Reddit campaigns…...
Social media drives consumer discover, per Meta
2+ mon, 1+ week ago (441+ words) The parent company of Facebook and Instagram published a three-part series examining how shopper behavior has shifted away from Google searches. Meta published a three-part blog series that examines the evolution of online discovery, and the role that social platforms…...
YouTube expands Shopping Affiliate Program access
4+ mon, 4+ day ago (8+ words) Social Media Today...
Facebook adds AI-powered updates to Marketplace
4+ mon, 2+ week ago (372+ words) Oh, what a surprise, more artificial intelligence-powered elements on Facebook. Meta announced some new AI features for Facebook Marketplace, which are designed to make it easier to list items with relevant details. The platform also added shipping labels, AI auto…...
TikTok Shop Rolls Out New Tools Including Expanded Chatbot Access
5+ mon, 1+ week ago (618+ words) TikTok has announced a range of additions for TikTok Shop sellers, including expanded access to its Seller Assistant chatbot, an easier way to send out samples and auto-clipping from live-streams. First off, TikTok’s Seller Assistant tool, which provides an always-on…...
Social Media Marketing Outlook 2026: What to Expect in the Year Ahead
6+ mon, 1+ day ago (211+ words) From AI to algorithm shifts, social media professionals have a lot to contend with in 2026. Social media professionals have a lot to consider as they plan for 2026. Some of the trends likely to shape the industry going forward could be…...
TikTok Is Making a Major Holiday Shopping Push
8+ mon, 1+ week ago (615+ words) As part of its expanded effort to get more people buying products in the app, TikTok is offering retailers a raft of incentives for the holiday season, ranging from covering the costs of delivery, to significant cash incentives, based on…...