2+ day, 19+ hour ago  (219+ words) Nykaa has announced a strategic collaboration with Open AI aimed at developing new AI-powered shopping and product discovery experiences across beauty and fashion. As part of the partnership, Nykaa's beauty and fashion platforms have been listed as connected apps on…...

3+ day, 18+ hour ago  (131+ words) Social Samosa Gurugram-based digital marketing agency PROHED has been awarded the search engine optimisation (SEO) mandate for Doozy Diamonds, a lab-grown diamond jewellery brand serving customers in the United States. Under the mandate, the agency is expected to manage the…...

4+ day, 5+ min ago  (147+ words) Jainam has rebranded its digital trading and investing platform, JLite, as the Jainam App as part of a broader effort to align the platform with the company's overall brand identity. The change is intended to create a more consistent experience…...

6+ day, 18+ hour ago  (358+ words) Social Samosa Flipkart names Goda Ramkumar as VP - Data Science & AI Solutions Ramkumar will lead the application of AI and data science across marketplace operations, customer trust and safety, planning, and fulfilment functions. Flipkart has appointed Goda Ramkumar as Vice…...

6+ day, 18+ hour ago  (345+ words) Meesho has acquired Kirana Club, a community-led B2 B commerce platform focused on kirana retailers, in a move aimed at strengthening its presence in India's retail supply chain ecosystem. The transaction, valued at approximately "202 crore, marks Meesho's entry into the B2 B…...

1+ week, 21+ hour ago  (207+ words) Mio Design has bagged the brand identity, positioning and communications mandate for Metropolitan Stock Exchange of India ltd. (MSE) following a multi-agency pitch. The mandate includes the development of a new brand identity and communications strategy across channels including traditional…...

1+ week, 2+ day ago  (1644+ words) And consumers are not the only ones who are still hooked to print. For all those brands that have been saying a large portion of their media spends now go to digital, they still have not let go of the…...

1+ week, 2+ day ago  (190+ words) Flipkart Group announced a partnership with Meta that will allow creators to tag products from Flipkart and'Myntra in their posts and Reels through affiliate integrations. The partnership will initially launch on Facebook, with Instagram expected to be included in a…...

1+ week, 2+ day ago  (132+ words) Consumer brands company Leads Brand Connect has appointed Puneet Chhabra as Business Head for Amazonika Mundi India. In his new role, Chhabra will oversee revenue growth and business operations for the Brazilian plant-based food brand in India. The company holds…...

2+ week, 4+ min ago  (149+ words) Social Samosa Humans love impulse buying, online platforms just make it easier and faster" Zepto's Chandan Mendiratta on why the seamless journey from an Instagram scroll to instant purchase is quick commerce"s biggest branding advantage. For years, brands fought…...