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News

@storyboard18
storyboard18.com > brand-marketing > aditya-birla-fashion-and-retail-doubles-down-on-omnichannel-as-digital-first-brands-expand-offline-107218.htm

Aditya Birla Fashion and Retail doubles down on omnichannel as digital-first brands expand offline

1+ hour, 54+ min ago   (792+ words) The company points to a portfolio strategy spanning value fashion, ethnic wear, luxury retail and digital-first brands, with each segment targeting a distinct consumer proposition. The shift comes as consumers gain more choice, particularly in lower-tier markets, while digital fashion…...

@storyboard18
storyboard18.com > brand-marketing > flipkart-minutes-enters-gourmet-grocery-segment-with-premium-products-launches-private-label-pykd-107133.htm

Flipkart Minutes enters gourmet grocery segment with premium products, launches private label Pykd

1+ day, 17+ hour ago   (309+ words) Flipkart is expanding the offering on its quick commerce platform Minutes with a dedicated gourmet grocery range, entering a premium segment where rivals including Blinkit and Zepto are also building specialised offerings, Moneycontrol reported. The assortment includes products such as…...

@storyboard18
storyboard18.com > digital > retailers-embrace-chatgpt-and-gemini-for-discovery-but-fight-to-keep-shoppers-on-their-own-websites-107043.htm

Retailers embrace ChatGPT and Gemini for discovery, but fight to keep shoppers on their own websites

2+ day, 17+ hour ago   (418+ words) Artificial intelligence is emerging as a new gateway for online shopping, prompting retailers to rethink how consumers discover products. As more shoppers turn to conversational AI platforms such as ChatGPT and Google Gemini for recommendations, brands are working to improve…...

@storyboard18
storyboard18.com > brand-marketing > flipkart-backed-super-money-expands-into-e-commerce-with-zero-interest-instalment-marketplace-ws-l-106887.htm

Flipkart-backed super.money expands into e-commerce with zero-interest instalment marketplace

3+ day, 18+ hour ago   (394+ words) Founded by former Flipkart executive Prakash Sikaria, super.money has emerged as one of India's largest UPI applications and currently ranks as the country's fifth-largest UPI platform with more than 15 million users. The company expects roughly 10% of its existing customer…...

@storyboard18
storyboard18.com > brand-marketing > pinterest-q2-monthly-active-users-hit-640-million-sales-and-marketing-expenses-up-20-106669.htm

Pinterest Q2: Monthly active users hit 640 million, sales and marketing expenses up 20%

5+ day, 13+ min ago   (362+ words) Pinterest reported an 18% year-on-year increase in second-quarter revenue to $1.18 billion, as the company said artificial intelligence is helping improve performance for advertisers while creating new monetisation opportunities. For the quarter ended June 30, the image-sharing platform's global monthly active users (MAUs)…...

@storyboard18
storyboard18.com > how-it-works > amazons-q2-revenue-jumps-20-advertising-business-grows-26-aws-posts-fastest-growth-in-18-quarters-106138.htm

Amazon's Q2 revenue jumps 20%; advertising business grows 26%, AWS posts fastest growth in 18 quarters

1+ week, 3+ day ago   (407+ words) Amazon reported a 20% year-on-year increase in second-quarter revenue, driven by strong momentum in its cloud computing, advertising and retail businesses, even as the company ramped up investments in artificial intelligence. The company posted net sales of $200.6 billion for the quarter…...

@storyboard18
storyboard18.com > amp > brand-marketing > cartrade-tech-spinny-partner-boost-used-car-market-india-ws-l-105888.htm

CarTrade Tech partners with Spinny to boost used-car marketplace across CarWale, OLX India

1+ week, 4+ day ago   (415+ words) Digital automotive marketplace CarTrade Tech Ltd has entered into a strategic partnership with used-car platform Spinny to strengthen the used-car buying and selling experience across its platforms CarWale and OLX India, as companies intensify efforts to capture a larger share…...

@storyboard18
storyboard18.com > agency-news > wpp-media-partners-kily-to-strengthen-ai-led-ecommerce-solutions-in-india-105790.htm

WPP Media partners Kily to strengthen AI-led ecommerce solutions in India

1+ week, 5+ day ago   (426+ words) WPP Media has announced a technology partnership with AI startup Kily to expand its commerce offering in India, as brands increasingly seek data-driven solutions to manage complex ecommerce operations across marketplaces and quick commerce platforms. The collaboration will integrate Kily's…...

@storyboard18
storyboard18.com > brand-marketing > beyond-10-minute-deliveries-why-customer-safety-is-emerging-as-quick-commerces-next-big-challenge-105339.htm

Beyond 10-minute deliveries: Why customer safety is emerging as quick commerce's next big challenge

1+ week, 6+ day ago   (844+ words) The promise of quick commerce is simple, which is to provide groceries, medicines and everyday essentials delivered to customers' doorsteps in minutes. But a string of recent incidents involving delivery executives has shifted attention from speed to safety, raising questions…...

@storyboard18
storyboard18.com > brand-marketing > infosys-fined-e175000-by-french-regulator-over-employee-time-tracking-system-105652.htm

Infosys fined €175,000 by French regulator over employee time-tracking system

1+ week, 6+ day ago   (423+ words) Infosys has been slapped with a €175,000 (about ₹2 crore) penalty by a French labour authority over shortcomings in its employee working-time recording system, according to a regulatory filing by the company. The penalty was imposed by DRIEETS Île-de-France (Direction régionale et…...