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Business & Financial Times
thebftonline.com > article > ai-watched-them

We asked consumers. AI watched them

1+ hour ago   (210+ words) What if everything you think you know about your customer is wrong? Ghana's engineers have graded eight sectors of the country's infrastructure, from the roads and power lines to the classrooms and clinics. The overall mark, a D3, is the same…...

The Business & Financial Times
thebftonline.com > 06/29/2026 > service-and-experience-with-j-n-halm-truly-innovative-do-your-customers-believe-you-are

Service and Experience with J. N. Halm: Truly innovative: Do your customers believe you are?

1+ mon, 3+ week ago   (561+ words) The banking sector in Ghana remains interesting. More than two decades ago, when I joined the industry, the excitement then was about the entrance of new players from within the sub-region. The new entrants brought not only new products but…...

The Business & Financial Times
thebftonline.com > 04/27/2026 > hr-frontiers-with-senyo-m-adjabeng-the-digital-you-why-reputation-management-is-now-the-most-valuable-career-asset

HR Frontiers with Senyo M Adjabeng: ‘The digital you’: Why reputation management is now the most valuable career asset

3+ mon, 3+ week ago   (1251+ words) As Consultant, I have sat across the table from hiring managers during the final stages of recruitment. The ritual was almost always the same. After discussing technical skills and cultural fit, someone would inevitably slide a laptop across the polished…...

The Business & Financial Times
thebftonline.com > 04/26/2026 > global-media-alliance-named-among-top-10-pr-agencies

Global Media Alliance named among Top 10 PR Agencies

3+ mon, 3+ week ago   (268+ words) Global Media Alliance, a leading integrated communications firm, has been named one of Africa PR Week’s Top 10 PR Agencies in Ghana, reaffirming its position as a powerhouse in corporate and consumer public relations across West Africa. GMA continues to set…...

The Business & Financial Times
thebftonline.com > 04/20/2026 > old-models-wont-build-new-futures-its-time-to-reinvent-your-brand

Old models won't build new futures: It's time to reinvent your brand

3+ mon, 4+ week ago   (914+ words) Old models won’t build new futures: It’s time to reinvent your brand The Business & Financial Times This is not about abandoning your values or your identity. Your core — your message, your expertise, your purpose — remains. What must change are the…...

The Business & Financial Times
thebftonline.com > 04/08/2026 > why-customer-analytics-is-the-competitive-edge-e-commerce-businesses-cannot-ignore

Why customer analytics is the competitive edge e-commerce businesses cannot ignore

4+ mon, 1+ week ago   (494+ words) As Ghana’s e-commerce sector accelerates, driven by rising internet penetration, mobile money adoption, and an increasingly digital-first consumer base, many businesses are still making critical decisions based on intuition rather than insight. A recent peer-reviewed study, The Impact of Customer…...

The Business & Financial Times
thebftonline.com > 04/02/2026 > harnessing-the-power-of-digital-banks-to-promote-inclusive-economic-growth-how-digital-financial-services-can-expand-access-empower-the-underserved-and-boost-economic-opportunities-in-ghana

Harnessing the power of digital banks to promote inclusive economic growth: How digital financial services can expand access, empower the underserved and boost economic opportunities in Ghana

4+ mon, 2+ week ago   (968+ words) By Nana Aforo Akosua NEWMAN While the terms are often used interchangeably, digital banks and neobanks represent distinct yet complementary pathways to digital finance. Digital banks are fully licenced, cloud-first institutions operating entirely online. In contrast, neobanks are typically fintech-led…...

The Business & Financial Times
thebftonline.com > 02/13/2026 > promasidor-holds-strategic-dialogue-with-partners-rewards-performance

Promasidor holds strategic dialogue with partners, rewards performance

6+ mon, 1+ week ago   (264+ words) Promasidor Ghana has hosted its Partners’ Dialogue & Awards event in Accra, reaffirming its commitment to strong distributor engagement, shared growth, and long-term collaboration. The event brought together key distributors from across the country for strategic discussions and culminated in an…...

The Business & Financial Times
thebftonline.com > 02/10/2026 > exploiting-competitive-advantage-in-international-business

Exploiting competitive advantage in international business

6+ mon, 1+ week ago   (407+ words) By Joseph Akyeampong Esq During the first full presidency of John Mahama, he made strenuous efforts to skew the taste of Ghanaians to local goods. In an article in the Daily Graphic and appearance at an event, he informed Ghanaians…...

The Business & Financial Times
thebftonline.com > 01/27/2026 > security-and-reliability-are-cornerstones-of-digital-payment-future-stanbic-banks-jalilu-issahaku

Security and reliability are cornerstones of digital payment future - Stanbic Bank’s Jalilu Issahaku

6+ mon, 3+ week ago   (349+ words) The Head of Technology Delivery and APO at Stanbic Bank Ghana, Jalilu Issahaku, has emphasised the importance of building secure, reliable and convenient digital payment systems to sustain customer trust and strengthen Ghana’s transition toward a fully interoperable payment ecosystem....