1+ day, 6+ hour ago  (262+ words) When AI chooses: Trademarks and brand control in the agentic age'World IP Review - When AI chooses: Trademarks and brand control in the agentic age As Amazon ramps up its dispute with Perplexity's AI shopping agent, WIPR takes a closer look…...

4+ mon, 4+ week ago  (629+ words) More than 1,500 brands are now partnering directly with the online marketplace to reinforce intellectual property safeguards. When global e-commerce platform Temu launched its Brand Guardian Initiative in April 2024, the goal was straightforward: to help brands protect their intellectual property (IP)…...